Mark Regan

Jun 6, 2024 | a16z.com | Tugce Erten |Mark Regan |Sarah Wang |Alex Immerman

A strong multiproduct strategy is a cornerstone of a credible growth story for any scaling B2B company. Depending on your goals, new products can deepen the wallet share of your existing customers by focusing on new users or new use cases, or they can expand your TAM by targeting new customers, new geographies, or new verticals. In each case, successfully launching these products means finding product-market fit all over again—but this time, you have a much slimmer margin for error.