Tugce Erten

Jun 6, 2024 | a16z.com | Tugce Erten |Mark Regan |Sarah Wang |Alex Immerman

A strong multiproduct strategy is a cornerstone of a credible growth story for any scaling B2B company. Depending on your goals, new products can deepen the wallet share of your existing customers by focusing on new users or new use cases, or they can expand your TAM by targeting new customers, new geographies, or new verticals. In each case, successfully launching these products means finding product-market fit all over again—but this time, you have a much slimmer margin for error.

May 7, 2024 | a16z.com | Sarah Wang |Bob Moore |Tugce Erten |Alex Immerman

As more workloads and data move to the cloud and generative AI takes over the enterprise, cybersecurity is more critical today than ever. And that’s because with every new paradigm shift—from the internet to cloud computing—the sheer magnitude of digital threats has exploded and threat vectors have become increasingly sophisticated. Some of the greatest software platforms in history have risen to the occasion in their respective markets to protect the enterprise against these evolving threats.

Apr 9, 2024 | a16z.com | Sarah Wang |Bob Moore |Tugce Erten |Alex Immerman

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. They dive into how this approach can improve customer acquisition, account expansion, and access to new markets by leveraging partners and partner data.

Mar 29, 2024 | a16z.com | Ben Horowitz |Tugce Erten |Sarah Wang |Marc Andreessen

“Just win baby.” Al Davis This post is dedicated to the late Al Davis. Rest in peace. Back in the bad old days when I was running Loudcloud, I thought to myself: how could I have possibly prepared for this? How could I know that half our customers would go out of business? How could I know that it would become impossible to raise money in the private markets? How could I have figured out that there would be 221 IPOs in 2000 and 19 in 2001?

Mar 22, 2024 | a16z.com | Sarah Wang |Tugce Erten |Alex Immerman |Shangda Xu

Effectively monetizing any new technology is a race to capture market share while still giving yourself room to grow your business. But the stakes are much higher with generative AI: though it promises to deliver unprecedented value to businesses, it can also be very expensive to serve to each incremental customer. At the growth stages in particular, founders need to be mindful of their unit economics and margins. We often hear these founders ask: how can I capture the value created by genAI?