Mark Seavy

New York

Publications Editor at Licensing International

Publications Editor Inside Licensing

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Articles

The Next Big Thing in Beauty is Wellness - Licensing International

6 days ago | licensinginternational.org | Mark Seavy

The Next Big Thing in Beauty is Wellness By Mark Seavy The once rigid lines between wellness and beauty are blurring as consumers seek makeovers that apply to both their outer appearance and their inner well-being, according to executives at the recent Women’s Wear Daily (WWD) Beauty CEO Summit in New York. As that trend takes hold, products like calming facial mists, mood-enhancing scents, and supplements for skin health have become key ingredients in consumers’ beauty routines.
Toy Industry Braces for Price Increases - Licensing International

1 week ago | licensinginternational.org | Mark Seavy

Toy Industry Braces for Price Increases By Mark Seavy As publicly traded toy companies released earnings this past week, the potential impact of proposed tariffs imposed on Chinese imports came into sharp focus. Hasbro, Mattel, Spin Master Corp., and Jakks Pacific disclosed plans for increasing wholesale prices for retailers, a portion of which will be passed to consumers.
Retail Brands Plan Their Post-Bankruptcy Return - Licensing International

1 week ago | licensinginternational.org | Mark Seavy

Retail Brands Plan Their Post-Bankruptcy Return By Mark SeavySeveral retail brands are reopening stores after trips through bankruptcy, emerging with scaled-back locations under new ownership and featuring a narrower product mix. Bed Bath & Beyond (now Bed Bath & Beyond Home), The Container Store, and Big Lots all filed for bankruptcy protection and sold their brand assets to new owners.
Luxury Brands Expand Through Licensing - Licensing International

1 week ago | licensinginternational.org | Mark Seavy

Luxury Brands Expand Through Licensing By Mark SeavyAs luxury brand suppliers struggle with sluggish sales, they are leaning more heavily into licensing to balance their finances. And while royalty revenue and minimum guarantees are typically a small portion of luxury companies’ overall finances, they are helping to offset the sales decline many of these companies have been experiencing.
In the Face of Tariffs, Furniture Suppliers Focus on Licensing - Licensing International

2 weeks ago | licensinginternational.org | Mark Seavy

In the Face of Tariffs, Furniture Suppliers Focus on Licensing By Mark SeavyFoot traffic was lighter at the High Point Furniture Market in North Carolina this week as increased tariffs loom. At the event, suppliers found retailers to be cautious but also curious. While the exact amount of tariffs being implemented by the U.S. government is still being determined (10% is already being applied), retailers were reticent to commit to purchase orders.
Universities, Colleges Tap into Alcohol - Licensing International

2 weeks ago | licensinginternational.org | Mark Seavy

Universities, Colleges Tap into Alcohol By Mark Seavy A growing number of universities and colleges are tapping into co-branded beer and spirits. The recipe for these deals varies. They typically run one to five years and carry 10-20% royalty rates and target alumni and a broader fan base rather than students, many of whom are underage.
GMs Play a New Role in Collegiate Sports - Licensing International

3 weeks ago | licensinginternational.org | Mark Seavy

GMs Play a New Role in Collegiate Sports By Mark Seavy As more general manager (GM) roles emerge in collegiate sports, licensing is playing a supporting role in attracting athletes to campuses. Name, Image, and Likeness (NIL) licensing and endorsements are important tools for general managers building player rosters at the college level, just as they are for GMs in professional sports leagues.
Cannabis Industry Builds Buzz Around 4/20 - Licensing International

3 weeks ago | licensinginternational.org | Mark Seavy

Cannabis Industry Builds Buzz Around 4/20 By Mark Seavy While the cannabis industry rolled out significant discount promotions and experiences around 4/20 celebrations, brand licensing has struggled to become part of the mix. This is, in part, because business has been hampered by cannabis remaining illegal under federal law.
How Are Fashion Brands Dealing with Dupes? - Licensing International

4 weeks ago | licensinginternational.org | Mark Seavy

How Are Fashion Brands Dealing with Dupes? By Mark Seavy With the rise of social media platforms like TikTok and Instagram, “dupes” have surged in popularity with young consumers as a low-cost means for acquiring the look and status of high-end brands. The trend hasn’t gone unnoticed among brand owners and the courts. But dupes have proven trickier to navigate than traditional knockoffs, since they rarely carry a trademarked logo that would identify them.
Negotiating New Paths as Tariffs Take Hold - Licensing International

1 month ago | licensinginternational.org | Mark Seavy

Negotiating New Paths as Tariffs Take Hold By Mark Seavy As newly established U.S. tariffs take hold on imported goods, licensing agreements are increasingly up for negotiation. The form these new and existing contracts are taking across nearly all product categories will likely vary. But these agreements are all focused on offsetting the added cost of tariffs that start at 10% but increase, depending on the country, to the 145% being levied on imports from China.