Mark Seavy

New York

Publications Editor at Licensing International

Publications Editor Inside Licensing

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Articles

Retailers, Suppliers Prepare for Holiday Shopping - Licensing International

1 week ago | licensinginternational.org | Mark Seavy

Retailers, Suppliers Prepare for Holiday Shopping By Mark Seavy As retailers and suppliers navigate ever-changing tariff rates, they’re charting a course for the fall and holiday shopping seasons that focuses on smaller collections and core brands. That will leave less room for new and up-and-coming brands as companies bet on proven properties.
What Studio Restructurings Mean for Licensing - Licensing International

1 week ago | licensinginternational.org | Mark Seavy

What Studio Restructurings Mean for Licensing By Mark Seavy Following restructuring, several film studios are sharpening their focus on content and creating new opportunities for brand licensing. While these reorganizations will likely take several months to settle in, theatrical films and streaming services are expected to emerge as major beneficiaries following their separation from legacy linear TV businesses. Warner Bros.
The Changing Forecast for Summer Products - Licensing International

1 week ago | licensinginternational.org | Mark Seavy

The Changing Forecast for Summer Products By Mark SeavyWith the start of the summer days away, how seasonal products will fare this year is still unclear. Traditionally, summer generates strong sales of licensed apparel, outdoor gear, and all swim-related items—including everything from floats to the chemicals used to treat pools. But a wrench was thrown into the summer consumer products cycle with the U.S. government’s decision in April to impose tariffs on imported goods.
Candy Suppliers Focus on New Flavors - Licensing International

2 weeks ago | licensinginternational.org | Mark Seavy

Candy Suppliers Focus on New Flavors By Mark Seavy With consumer spending tightening, candy and snack suppliers have reduced their appetite for price promotions while gaining a taste for licensing and new flavors. Discounting isn’t disappearing, but a shift towards unexpected flavor combinations and textures was on full display at the recent Sweets and Snacks Expo in Indianapolis, IN and at the International Deli Dairy Bakery Association (IDDBA) Show in New Orleans, LA.
Footwear Suppliers Focus on Narrower, Deeper Assortments - Licensing International

2 weeks ago | licensinginternational.org | Mark Seavy

Footwear Suppliers Focus on Narrower, Deeper Assortments By Mark SeavyAmid tight consumer spending, footwear suppliers are focusing on narrower assortments for next spring while moving to offset tariff-related costs. Suppliers hinted at $5 to $10 price increases at the Fashion Footwear Association of New York (FFANY) show last week while still working to lock down final strategies in the face of fluctuating costs.
Movie Theaters Increase Revenue with Licensed Popcorn, Drink Containers - Licensing International

2 weeks ago | licensinginternational.org | Mark Seavy

Movie Theaters Increase Revenue with Licensed Popcorn, Drink Containers By Mark SeavyAs movie theaters work to increase revenue in the face of ongoing competition with streaming services, concession stands are becoming a crucial element of drawing in consumers. The focus is not so much the sales of the candy, popcorn, and soda themselves, but rather the licensed containers they come in.
Major League Baseball Makes a Play for Younger Fans - Licensing International

3 weeks ago | licensinginternational.org | Mark Seavy

Major League Baseball Makes a Play for Younger Fans By Mark SeavyAs Major League Baseball (MLB) focuses on the next generation of fans, entertainment properties and location-based experiences are joining the line-up. In addition to licensed products—for example, sports product manufacturer Foco has produced bobbleheads, plush, and backpack clips for children’s book author Mo Willems’ The Pigeon, Elephant, and Piggie characters—this effort has also included ballpark takeovers.
Dollar Stores, Discounters Maintain Financial Forecasts - Licensing International

3 weeks ago | licensinginternational.org | Mark Seavy

Dollar Stores, Discounters Maintain Financial Forecasts By Mark Seavy As a growing number of retailers and consumer products companies pull or revise their financial forecasts for the year in the face of tariffs, discount and dollar chains are holding fast. The lower prices of Dollar General, Dollar Tree, and Ollie’s Bargain Basement are proving attractive amid tighter consumer spending.
Fashion’s Focus on Younger Consumers - Licensing International

3 weeks ago | licensinginternational.org | Mark Seavy

Fashion’s Focus on Younger Consumers By Mark SeavyLegacy fashion brands are in demand with IP owners and retailers in a bid to attract younger consumers with a new spin on nostalgia. This is being done, in part, in partnership with private label brands. And while national brands and private label brands were once counterpoints to each other, they are now often purchased through the same retail buyers, fashion industry executives said last week at The Lead Summit in New York.
Retailers Expand In-Store Experiences - Licensing International

4 weeks ago | licensinginternational.org | Mark Seavy

Retailers Expand In-Store Experiences By Mark Seavy As retailers expand their efforts to lure consumers back to in-store shopping, they’re focusing as much on experiences as they are on transactions. This increasing focus on experiences harkens back to an era when department stores were at their peak, but with a modern twist. A high-end example is the French department store chain Printemps.