Mark Seavy

2 days ago | licensinginternational.org | Mark Seavy

Major League Baseball Makes a Play for Younger Fans  By Mark SeavyAs Major League Baseball (MLB) focuses on the next generation of fans, entertainment properties and location-based experiences are joining the line-up. In addition to licensed products—for example, sports product manufacturer Foco has produced bobbleheads, plush, and backpack clips for children’s book author Mo Willems’ The Pigeon, Elephant, and Piggie characters—this effort has also included ballpark takeovers.

3 days ago | licensinginternational.org | Mark Seavy

Dollar Stores, Discounters Maintain Financial Forecasts  By Mark Seavy As a growing number of retailers and consumer products companies pull or revise their financial forecasts for the year in the face of tariffs, discount and dollar chains are holding fast. The lower prices of Dollar General, Dollar Tree, and Ollie’s Bargain Basement are proving attractive amid tighter consumer spending.

5 days ago | licensinginternational.org | Mark Seavy

Fashion’s Focus on Younger Consumers   By Mark SeavyLegacy fashion brands are in demand with IP owners and retailers in a bid to attract younger consumers with a new spin on nostalgia. This is being done, in part, in partnership with private label brands. And while national brands and private label brands were once counterpoints to each other, they are now often purchased through the same retail buyers, fashion industry executives said last week at The Lead Summit in New York.

1 week ago | licensinginternational.org | Mark Seavy

Retailers Expand In-Store Experiences  By Mark Seavy As retailers expand their efforts to lure consumers back to in-store shopping, they’re focusing as much on experiences as they are on transactions. This increasing focus on experiences harkens back to an era when department stores were at their peak, but with a modern twist. A high-end example is the French department store chain Printemps.

1 week ago | licensinginternational.org | Mark Seavy

LBE and Brand Building By Mark SeavyAs location-based experiences (LBE) continue to expand, the lines that separate LBE from consumer products, marketing, and other business units are blurring. That consolidation across businesses comes as LBE becomes a key cog in brand building. And while LBE was once largely viewed as being limited to theme parks, it includes immersive retail experiences and store takeovers, touring shows, themed hotels and restaurants, and more.