Licensing International

Licensing International

Licensing International, previously known as LIMA, is the top trade association for the worldwide brand licensing sector. Members from more than 40 countries benefit from unique research, industry news, educational programs, networking chances, and discounts. As the sole sponsor of all trade shows organized by Informa Markets Global Licensing Group, Licensing International offers its members special savings on booth space at major events like Licensing Expo, Brand Licensing Europe, and Licensing Expo China.

International
English
Trade Association

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56
Ranking

Global

#679249

United States

#338483

Business and Consumer Services/Marketing and Advertising

#1374

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Monthly visitors

Articles

  • 2 days ago | licensinginternational.org | Mark Seavy

    Major League Baseball Makes a Play for Younger Fans  By Mark SeavyAs Major League Baseball (MLB) focuses on the next generation of fans, entertainment properties and location-based experiences are joining the line-up. In addition to licensed products—for example, sports product manufacturer Foco has produced bobbleheads, plush, and backpack clips for children’s book author Mo Willems’ The Pigeon, Elephant, and Piggie characters—this effort has also included ballpark takeovers.

  • 3 days ago | licensinginternational.org | Mark Seavy

    Dollar Stores, Discounters Maintain Financial Forecasts  By Mark Seavy As a growing number of retailers and consumer products companies pull or revise their financial forecasts for the year in the face of tariffs, discount and dollar chains are holding fast. The lower prices of Dollar General, Dollar Tree, and Ollie’s Bargain Basement are proving attractive amid tighter consumer spending.

  • 3 days ago | licensinginternational.org | Roberta Nebbia

    Licensing Meets Loyalty: How Italian Retailers Are Redefining Consumer Engagement Licensing Meets Loyalty: How Italian Retailers Are Redefining Consumer EngagementBy Roberta Nebbia, Italy Managing Director at Licensing InternationalThere is no definitive manual on how to embrace licensing to power promotional and loyalty programs, but Italy has become a remarkable case study.

  • 5 days ago | licensinginternational.org | Mark Seavy

    Fashion’s Focus on Younger Consumers   By Mark SeavyLegacy fashion brands are in demand with IP owners and retailers in a bid to attract younger consumers with a new spin on nostalgia. This is being done, in part, in partnership with private label brands. And while national brands and private label brands were once counterpoints to each other, they are now often purchased through the same retail buyers, fashion industry executives said last week at The Lead Summit in New York.

  • 1 week ago | licensinginternational.org | Mark Seavy

    Retailers Expand In-Store Experiences  By Mark Seavy As retailers expand their efforts to lure consumers back to in-store shopping, they’re focusing as much on experiences as they are on transactions. This increasing focus on experiences harkens back to an era when department stores were at their peak, but with a modern twist. A high-end example is the French department store chain Printemps.

Licensing International journalists