Licensing International

Licensing International

Licensing International, previously known as LIMA, is the top trade association for the worldwide brand licensing sector. Members from more than 40 countries benefit from unique research, industry news, educational programs, networking chances, and discounts. As the sole sponsor of all trade shows organized by Informa Markets Global Licensing Group, Licensing International offers its members special savings on booth space at major events like Licensing Expo, Brand Licensing Europe, and Licensing Expo China.

International
English
Trade Association

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Domain Authority
56
Ranking

Global

#675760

United States

#263306

Business and Consumer Services/Marketing and Advertising

#1085

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Monthly visitors

Articles

  • 1 week ago | licensinginternational.org | Mark Seavy

    Retailers, Suppliers Prepare for Holiday Shopping  By Mark Seavy As retailers and suppliers navigate ever-changing tariff rates, they’re charting a course for the fall and holiday shopping seasons that focuses on smaller collections and core brands. That will leave less room for new and up-and-coming brands as companies bet on proven properties.

  • 1 week ago | licensinginternational.org | Mark Seavy

    What Studio Restructurings Mean for Licensing  By Mark Seavy Following restructuring, several film studios are sharpening their focus on content and creating new opportunities for brand licensing. While these reorganizations will likely take several months to settle in, theatrical films and streaming services are expected to emerge as major beneficiaries following their separation from legacy linear TV businesses. Warner Bros.

  • 1 week ago | licensinginternational.org | Mark Seavy

    The Changing Forecast for Summer Products  By Mark SeavyWith the start of the summer days away, how seasonal products will fare this year is still unclear. Traditionally, summer generates strong sales of licensed apparel, outdoor gear, and all swim-related items—including everything from floats to the chemicals used to treat pools. But a wrench was thrown into the summer consumer products cycle with the U.S. government’s decision in April to impose tariffs on imported goods.

  • 2 weeks ago | licensinginternational.org | Mark Seavy

    Candy Suppliers Focus on New Flavors  By Mark Seavy With consumer spending tightening, candy and snack suppliers have reduced their appetite for price promotions while gaining a taste for licensing and new flavors. Discounting isn’t disappearing, but a shift towards unexpected flavor combinations and textures was on full display at the recent Sweets and Snacks Expo in Indianapolis, IN and at the International Deli Dairy Bakery Association (IDDBA) Show in New Orleans, LA.

  • 2 weeks ago | licensinginternational.org | Mark Seavy

    Footwear Suppliers Focus on Narrower, Deeper Assortments  By Mark SeavyAmid tight consumer spending, footwear suppliers are focusing on narrower assortments for next spring while moving to offset tariff-related costs. Suppliers hinted at $5 to $10 price increases at the Fashion Footwear Association of New York (FFANY) show last week while still working to lock down final strategies in the face of fluctuating costs.

Licensing International journalists