Licensing International

1 week ago | licensinginternational.org | Mark Seavy

How Are Fashion Brands Dealing with Dupes?   By Mark Seavy With the rise of social media platforms like TikTok and Instagram, “dupes” have surged in popularity with young consumers as a low-cost means for acquiring the look and status of high-end brands. The trend hasn’t gone unnoticed among brand owners and the courts. But dupes have proven trickier to navigate than traditional knockoffs, since they rarely carry a trademarked logo that would identify them.

1 week ago | licensinginternational.org | Mark Seavy

Negotiating New Paths as Tariffs Take Hold  By Mark Seavy As newly established U.S. tariffs take hold on imported goods, licensing agreements are increasingly up for negotiation. The form these new and existing contracts are taking across nearly all product categories will likely vary. But these agreements are all focused on offsetting the added cost of tariffs that start at 10% but increase, depending on the country, to the 145% being levied on imports from China.

1 week ago | licensinginternational.org | Mark Seavy

Rising Prices Impact Easter Spending   By Mark Seavy As the Easter sales season enters its final week, suppliers are faced with the twin challenges of tight consumer spending and near record prices for key ingredients like cocoa and eggs. And while it’s forecast that Easter sales in the U.S. will increase to $18.4 billion this year (growth of 2.7% to 3.7%), unit sales are expected to decline despite a longer shopping period this year, according to the National Retail Federation (NRF).

1 week ago | licensinginternational.org | Mark Seavy

Tabletop Market Focuses on Artists, Nostalgia  By Mark SeavyArtists have long had designs on the tabletop market and suppliers are increasingly setting a place for them through licensing. For example, artists and designers that once labored in the background were featured front and center at the New York Tabletop Show last week.

2 weeks ago | licensinginternational.org | Mark Seavy

Sports Leagues Focus on On-Site Merchandise  By Mark SeavyBroadcast rights and sponsorships remain top revenue drivers for emerging sports leagues, but licensing and merchandising sales are increasingly key components from the start. And, with in-venue retail pop-ups, leagues can take advantage of each sporting event to connect with fans in the moment.