Marla Pieton

Youngstown

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Articles

Charting the path to business banking digital maturity: A guide for credit union leaders

Dec 12, 2024 | cuinsight.com | Marla Pieton |Kristi S Kelley |Brian Lee |John Pettit

Consumer technology is quickly evolving the needs and expectations of business members. To stay competitive, credit unions need to shift their perspective around who their greatest competition is. By benchmarking against the most digitally mature business banking solutions and other operations, credit unions can identify functionality gaps and evolve from basic offerings to sophisticated, always-available services that are intuitive and cohesive across mobile or desktop.
What Defines Business Banking Digital Maturity?

Nov 22, 2024 | alkami.com | Marla Pieton

The Consumerization of Technology’s Impact on Business Banking Solutions, Culture and MindsetAs innovation shapes industries worldwide, business owners’ expectations are also evolving to align more closely with the streamlined, user-centric experiences they encounter in their personal interactions.
Around-the-Clock Access and Emerging Financial Products Are the Future of Digital Banking

Nov 14, 2024 | bankdirector.com | Marla Pieton

Servicing accounts has evolved far beyond standard banking hours and, to some, may still feel like a massive overnight shift from the standard operating model. In what has become an incessant digital culture, we have experienced incredible growth from neobanks and fintechs, where speed and convenience matter most to consumers. The expectation of 24/7 access to financial services is a response to the availability consumers have become accustomed to across more than just the financial industry.
2025 Strategies: Excelling at the Basics & Striving for Digital Maturity

Oct 23, 2024 | thefinancialbrand.com | Marla Pieton

A recent study reveals four stages of digital maturity among banks and credit unions, with data-first organizations leading the pack. These institutions leverage advanced analytics to personalize experiences, identify growth opportunities, and diversify offerings. The key to thriving in this new landscape? Balancing innovation with a strong focus on customer needs and operational excellence.
How Transaction Data Can Empower the Data-Informed Digital Banker

Aug 28, 2024 | thefinancialbrand.com | Marla Pieton

Transaction data is loaded with behavioral insights that can empower marketers to craft messaging that speaks directly to customers. And banks have a ton of it at their fingertips. FacebookTwitterLinkedInEmailPrintBank and credit union marketers have a tough job, surrounded by a fluid macroeconomic environment that forces them to be both strategically proactive and reactive.
Steps to Build a Data-Driven and Data-Informed Financial Institution

Aug 28, 2024 | bankdirector.com | Marla Pieton

Big data continues to challenge technology and transform financial services as banks and credit unions navigate how to streamline and act on its intelligence. Big data, which often involves extremely large datasets that are too complex and voluminous for traditional data processing software to handle effectively, is generated at high velocity and can come from a variety of sources, including core data, financial transactions, credit processors, marketing activities and more.
Data analytics in banking: How to use data for financial services marketing

Aug 15, 2024 | cuinsight.com | Marla Pieton

Leveraging data analytics in banking and the insights it produces has become an effective strategy for financial services marketing by creating relevant engagements and personalized banking experiences for account holders.
The 5 features to an exceptional digital banking platform

Jul 25, 2024 | cuinsight.com | Marla Pieton

Digital banking has been a foundational marker in the massive shift from in-person tasks to digital channels in the financial services industry, providing consumers with unparalleled convenience and access to their finances. Selecting a new vendor for digital banking solutions is a complex decision for credit unions and factors beyond the digital experience must be considered, such as cultural compatibility, alignment between your institution’s growth goals, and the vendor’s product roadmap.
Engaging millennials: How credit unions can capture the generational wealth transfer

Jun 17, 2024 | cuinsight.com | Marla Pieton

Advancements in technology and socioeconomic conditions have positioned credit unions at a critical juncture as they navigate a new generational shift: millennials, currently aged 28 to 44, are said to be on the cusp of inheriting the lion’s share of the world’s wealth. Millennials, who stand out due to their reliance on technology and distinct financial challenges, are a key generation for credit unions.
Credit Union Wealthy: The power of partnerships in wealth management

May 10, 2024 | cuinsight.com | Mark Brantley |John Pettit |John Pesh |Marla Pieton

Managing wealth wisely is key to long-term personal financial success and stability. Although credit unions are known for their member-focused services and community-oriented approach, little is known about their collaborations with wealth management companies to provide comprehensive financial services to their members.