Marty Swant
Senior Reporter at Digiday
Senior Reporter @digiday covering tech/ads/media/politics ☃️Minnesota-made ✍️ Past: @Forbes, @Adweek, @AP. 📧 [email protected]📱Signal: +1 929-399-6544
Articles
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6 days ago |
digiday.com | Ronan Shields |Marty Swant
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series →Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference?
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1 week ago |
digiday.com | Ronan Shields |Marty Swant
This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department. Judge Leonie Brinkema partially sided with DOJ lawyers ruling Google guilty of violating U.S. antitrust laws by monopolizing the markets for publisher ad servers and ad exchanges, and by illegally tying its ad server to its ad exchange.
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1 week ago |
digiday.com | Marty Swant
This isn’t theoretical. WPP is already deploying agents to handle media planning, content generation, analytics and optimization. For now, their capabilities are limited to helping human employees without agency to full autonomy to access systems and data sources for safety reasons. But the promise of agentic AI involves coordinating numerous AI systems, orchestrating multiple intelligent systems to connect agents across teams, clients and platforms.
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1 week ago |
digiday.com | Marty Swant
In the last 12 months, brands like General Motors, Mastercard and ZocDoc have each appointed chief AI officers while agency holding companies like Stagwell, subsidiaries like Golin and indie shops like Luckie & Co. and Horizon Media have done the same. Adtech firms are in on the trend – Zefr hired a CAIO in February 2024 – as are B2B giants like PwC, S&P and Accenture.
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1 week ago |
digiday.com | Marty Swant
Google built its empire on media dollars. Now, it’s eyeing the other side of the equation — creativity — with AI as its way in. The signs have been piling up over the last 18 months but the clearest signal yet came last week at the annual Google Cloud Next. In Las Vegas, the giant unveiled an expanded suite of content creation tools: Veo 2 for video, Imagen 3 for images, Lyria for music and the Chirp 3 model for custom voice tech, all designed to turn minimal input into maximum output.
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RT @zamaan_qureshi: Pretty stunning testimony here from Sarah Wynn-Williams, the latest Meta whistleblower to come forward, to Sen. @Marsha…
The judge overseeing X's lawsuit against WFA, Twitch and advertisers has denied X's motion to pause the part of the case involving Twitch. Instead of allowing a 9-month stay, court's giving both companies 45 days to finalize & submit an agreement to dismiss the case. https://t.co/V9kTsiQ0dj
RT @willsommer: Big story from @oliverdarcy — the White House has allegedly been censoring and suppressing some pool reports. https://t.co…
