Marty Swant
Senior Reporter at Digiday
Senior Reporter @digiday covering tech/ads/media/politics ☃️Minnesota-made ✍️ Past: @Forbes, @Adweek, @AP. 📧 [email protected]📱Signal: +1 929-399-6544
Articles
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1 week ago |
digiday.com | Marty Swant
Uber’s ads business now has an annual run rate of $1.5 billion — up 60% from its where it was a year ago. To bolster its case with advertisers, Uber Advertising has brought on its first head of measurement science, Edwin Wong, to fine-tune performance and help unlock even more ad dollars. In his new role, Wong will analyze performance insights while working with measurement partners, advertisers, and Uber’s marketing team.
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1 week ago |
digiday.com | Marty Swant
Now that September is locked in for Google’s showdown with the Department of Justice over how to dismantle its grip on online ad sales, it’s time to dissect how each side thinks the monopoly should be undone. The proposals were mapped out on Monday in written filings just days after they were outlined to Judge Leonie Brinkema, who last month ruled that Google had unlawfully monopolized the systems that power how information is monopolized online. What does the Justice Department want?
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1 week ago |
digiday.com | Marty Swant
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies. Despite all the hype, it’s still early.
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1 week ago |
digiday.com | Marty Swant |Krystal Scanlon
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google. None of this is new, of course — marketers have spent years toggling between frustration and resignation over how tightly Google grips their ad dollars.
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1 week ago |
flipboard.com | Marty Swant
Instagram Adds New Features to its ‘Edits’ Video Editing AppIt’s only been out for a week, and Instagram has already launched its first round of updates for its Edits video editing app, with more fonts, more …
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