Krystal Scanlon
Platforms Reporter at Digiday
Journalist 👩🏻💻 | Currently: Platforms Reporter @Digiday | Get in touch ⬇️
Articles
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2 days ago |
digiday.com | Krystal Scanlon
By Krystal Scanlon • June 25, 2025 • As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+ to help you stay aheadPlatforms are having an identity crisis. Or maybe, it’s a rebrand.
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3 days ago |
digiday.com | Seb Joseph |Krystal Scanlon
CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. The reasons vary but the story is largely the same: more inventory, more buyers looking for performance and a growing appetite for efficiency over exclusivity. “We’ve seen CPMs drop year over year,” said Dan Larkman, CEO of CTV performance advertising business Keynes Digital.
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4 days ago |
digiday.com | Krystal Scanlon |Seb Joseph
By Krystal Scanlon and Seb Joseph • June 23, 2025 • AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines, top-tier engineers — it’s a high-burn business.
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1 week ago |
digiday.com | Krystal Scanlon
By Krystal Scanlon • June 19, 2025 • Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it.
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1 week ago |
digiday.com | Krystal Scanlon
Unik Ernest doesn’t exactly fit the mold of Cannes’ archetypal power broker. Tall, reserved, more listener than talker — he doesn’t shout status. But on the Croisette some call him the fixer. Spend five minutes at one of his parties and it becomes clear why. “The first Cannes Lion party I did was for Paris Hilton, and Nike paid for that party,” he said.
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X has officially filed its federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted & Unilever in Texas today. #socialmedia #advertisers #marketers https://t.co/zrLDa2xRKA
RT @jason_kint: Adding in a link to this full report by @krystalxball27 who has led this beat on X/Twitter and brand safety concerns. https…
RT @kristinamonllos: FYI job alert: We're looking for a marketing reporter to join the @Digiday editorial team. DMs are open if you are int…
