Krystal Scanlon
Platforms Reporter at Digiday
Journalist 👩🏻💻 | Currently: Platforms Reporter @Digiday | Get in touch ⬇️
Articles
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1 day ago |
digiday.com | Krystal Scanlon |Seb Joseph
This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series →When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on its ads, naturally. It’s a predictable pitch from a media owner. But Amazon isn’t just any seller of ad space. It can draw a straight line from impression to impact — be it a sale or a sentiment shift.
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6 days ago |
digiday.com | Seb Joseph |Krystal Scanlon
For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everything but the need. Apple’s quiet rebrand of its search ads business to the more assertive “Apple Ads” may seem like a modest semantic update but in the context of platform power plays, language rarely shifts without intention.
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1 week ago |
digiday.com | Krystal Scanlon
Social media, often the bellwether for digital ad health, is especially losing pace. The sector brought in $83 billion last year and is not forecast to grow by 10.7% down from 11.5% — an early sign of advertisers finishing in an uncertain climate. Brian Wieser of Madison & Wall also believes a slowdown is coming, having revised his original forecast for the year down. Advertisers, for their part, are feeling the pressure.
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2 weeks ago |
digiday.com | Krystal Scanlon
“From what I’ve heard from my contacts on the agency and brand side in the U.S., there’s a need for an alternative to the polished, less authentic content that users are consuming and they are seeing a rebalance of ecosystems,” said Ben Moore, who is joining BeReal as managing director of the U.S. on Monday, from Walmart Connect.
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2 weeks ago |
digiday.com | Seb Joseph |Krystal Scanlon
The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept did what few in advertising are built to do: it pivoted to policy. The shop stood up a 10-person team of strategists — not to pitch an idea but to translate Trump’s policies on tariffs into something a marketer could act on. And not a moment too soon. Unlike past macroeconomic crises, this one put marketers at the center.
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X has officially filed its federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted & Unilever in Texas today. #socialmedia #advertisers #marketers https://t.co/zrLDa2xRKA
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