Krystal Scanlon
Platforms Reporter at Digiday
Journalist 👩🏻💻 | Currently: Platforms Reporter @Digiday | Get in touch ⬇️
Articles
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6 days ago |
digiday.com | Krystal Scanlon
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the industry’s second-tier players. This conversation has been lightly edited for clarity. The benefit of not being in a full-time operating role is that my aperture has opened much wider than it’s ever been.
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1 week ago |
digiday.com | Krystal Scanlon
By Krystal Scanlon • May 6, 2025 • TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals. Nearly halfway through its second 75-day countdown to being banned, the platform is still seen as a dependable partner — proof that, in advertising, consistency can sometimes outweigh certainty.
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1 week ago |
digiday.com | Marty Swant |Krystal Scanlon
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google. None of this is new, of course — marketers have spent years toggling between frustration and resignation over how tightly Google grips their ad dollars.
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1 week ago |
digiday.com | Krystal Scanlon
Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That strain has already forced ad spend forecasts down as CMOs scramble to rework budgets and reallocate dollars in the thick of the turbulence. Unsurprisingly, more of that money is ending up in Amazon’s cart, where ads are close to the point of purchase – easier to justify, harder to cut.
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2 weeks ago |
digiday.com | Krystal Scanlon
Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe is the dusty, broke fourth estate. It’s a contentious claim, especially in an era when President Donald Trump is once again at war with the press.
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X has officially filed its federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted & Unilever in Texas today. #socialmedia #advertisers #marketers https://t.co/zrLDa2xRKA
RT @jason_kint: Adding in a link to this full report by @krystalxball27 who has led this beat on X/Twitter and brand safety concerns. https…
RT @kristinamonllos: FYI job alert: We're looking for a marketing reporter to join the @Digiday editorial team. DMs are open if you are int…
