Krystal Scanlon
Platforms Reporter at Digiday
Journalist 👩🏻💻 | Currently: Platforms Reporter @Digiday | Get in touch ⬇️
Articles
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1 week ago |
digiday.com | Krystal Scanlon
For years, Amazon’s advertising playbook was all about keeping advertisers in-house — using its data to target shoppers within its own ecosystem. Now, it’s shifting gears, urging advertisers to take that data on the road to reach those same people, or ones just like them, elsewhere. The shift isn’t exactly a surprise. Its ad chief has been signaling the suggested strategy for a while, and advertisers have been reading the tea leaves.
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1 week ago |
digiday.com | Krystal Scanlon |Sara Guaglione
It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object. Six media buyers Digiday spoke to say they want to see more from the AI-powered search engine, which has been tested by the likes of Indeed, Whole Foods, Universal McCann and PMG since November, when they signed up as the first brand and agency partners to the platform.
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1 week ago |
digiday.com | Krystal Scanlon
Ad spending held steady in Q1, but the rest of the year is shaping up to be a far murkier story. With companies adjusting earnings forecasts and the upfront market losing steam, the signs are clear: Advertisers are easing off the gas. Blame the tariff effect, or more precisely, the anxiety they’ll get steeper and hit harder than expected. In an already fragile economy, even the boldest marketers are treading carefully.
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1 week ago |
digiday.com | Krystal Scanlon
The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI could become as ubiquitous as the smartphone. But moonshots like this aren’t cheap. OpenAI isn’t printing money, it’s torching it. The company told investors it won’t turn a profit until 2029, and expects to lose $44 billion along the way, per The Wall Street Journal.
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2 weeks ago |
digiday.com | Seb Joseph |Krystal Scanlon
You’ve seen the headlines: “The TCF is illegal.” “RTB ruled unlawful.” But as usual in advertising, the truth is less clickbait, more caveat. What did happen is this: Belgium’s Court of Appeal finally weighed in on the long-running saga around the Transparency and Consent Framework — the industry’s de facto permission slip for tracking-based advertising in the European Union.
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X has officially filed its federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted & Unilever in Texas today. #socialmedia #advertisers #marketers https://t.co/zrLDa2xRKA
RT @jason_kint: Adding in a link to this full report by @krystalxball27 who has led this beat on X/Twitter and brand safety concerns. https…
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