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Nov 15, 2024 | 
g2.com | Mary Clare Novak
Sign here. Initial there. Those two phrases should definitely make you stop and think, “Wait a minute, what am I agreeing to right now?” You don’t want to walk blindly into a legal contract, and avoiding breach is going to require deep review of every detail of the agreement. As you manage your own legal obligations and assume that the party on the other end will hold up their end of the deal, you need to consider the essential elements included in a contract.
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Nov 6, 2024 | 
g2.com | Mary Clare Novak
There's much debate in the sales industry over which sales key performance indicators (KPIs) and metrics matter most. One size definitely does not fit all. This is the case for a good reason - every business prioritizes metrics that measure and reflect their primary goals and objectives for that time period. If a business is concerned with revenue, its sales KPIs will reflect monetary metrics.
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Nov 5, 2024 | 
learn.g2.com | Mary Clare Novak
When presented with a task, our first thought is to explore options for the best approach. As a sales enablement expert, the last thing you want is for your sales reps to wing it every time they communicate with a potential customer. There is beauty in systems, and creating a sales playbook for your reps to abide by as they move prospects down the pipeline will increase the likelihood of them closing deals. What is a sales playbook?
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Nov 5, 2024 | 
learn.g2.com | Lauren Pope |Mary Clare Novak |Hiba Amin |Axel Kuehnle
Forget following the leader; these days, it’s all about creating your own path to success. Maybe you’re looking to prove you deserve a promotion during your next performance appraisal, or you’re a manager looking to brush up on your talent management skills. Whatever the case, there’s much to learn about leadership. What are the best leadership skills?
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Nov 4, 2024 | 
learn.g2.com | Mara Calvello |Mary Clare Novak
Businesses need money to survive. And in the era of technology, it seems that every company has a shiny new tool that’ll make their business more efficient, marketable, and profitable. While investing in assets that make your business more productive is a must to survive in your industry, it can distract from the basic principles of what it means to run a company. Keeping your customers happy can help you establish mutually beneficial relationships.
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Nov 4, 2024 | 
learn.g2.com | Mara Calvello |Amy Lecza |Mary Clare Novak
“Less is more" can apply to a lot of things in life, but not when it comes to collecting online reviews. While review quality is an important metric to consider when setting up a profile on review sites, equal weight is given to review quantity. Many businesses that depend on online reviews to drive conversions suggest that the number of reviews significantly impacts consumer behavior.
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Oct 31, 2024 | 
g2.com | Mary Clare Novak
Maintaining a healthy sales pipeline hinges on effective sales prospectingFrom moving deals along smoothly to picking out dead leads, managing every single opportunity that goes through your sales process is a big job, accompanied with plenty of potential issues. However, the real problem arises when sales reps don’t have enough qualified opportunities to work with. The only way to avoid this productivity killer is by implementing a sales prospecting strategy and using sales intelligence software.
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Oct 30, 2024 | 
learn.g2.com | Kristie Holden |Mary Clare Novak
The trend of companies going remote is here to stay. Remote work isn't exactly new, but many companies are adopting it as a new addition to their job offerings. In fact, it is estimated that by 2025, 32.6 million Americans will work remotely. While more companies are making the transition to working from home for benefits like less overhead, broader talent pool availability, and more work-life balance for employees, this transition comes with its own set of challenges.
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Oct 30, 2024 | 
learn.g2.com | Mary Clare Novak
Signing on the dotted line screams big commitment for a buyer and good news for a seller. The amount of deals a business can successfully close is obviously a key value to measure for B2B companies. It indicates that your sales team efficiently reels in valuable customers, earns their trust, and gets them to buy your solution. But what about the typical value behind those closed-won deals? When a contract is signed, how do you assess the financial impact on your business?
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Oct 30, 2024 | 
learn.g2.com | Mary Hart |Mary Clare Novak |Amal Joby
Are you tired of chasing revenue without seeing a profit? The answer lies in understanding the difference between your top line and bottom line. You’ll find both on an accounting profit and loss (P&L) statement, but to no surprise based on the names, they’re located at the top and bottom of that statement. But they are more than just finance buzzwords and represent the core of your business’s financial health. What are the top line and bottom line?
