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2 weeks ago | 
exchangewire.com | Mathew Broughton
In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future development. Few subjects within the industry are so contentious and cyclical as brand safety, the practices and tools used to ensure marketing material does not appear against harmful/inappropriate content which could damage an advertiser’s reputation.
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1 month ago | 
exchangewire.com | Mathew Broughton
The Stack: Streaming TV On a Roll? This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it is set to measure YouTube viewing on a daily basis across television screens, marking a world-first.
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1 month ago | 
exchangewire.com | Mathew Broughton
In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Joint industry currency (JIC) Barb has announced that it is extending its measurement initiative to include daily audience reporting for YouTube channels viewed on TV devices.
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1 month ago | 
exchangewire.com | Mathew Broughton
In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool. Thousands of UK creative industry professionals, alongside national publications, are currently protesting against government plans on AI copyright laws.
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1 month ago | 
exchangewire.com | Mathew Broughton
In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to train AI models. Netflix has expanded its programmatic offering within the EMEA region, and intends to rollout the revised package to APAC within the next few months.
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Jan 5, 2025 | 
exchangewire.com | Mathew Broughton
News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett to launch bundled subscription. The Japan Fair Trade Commission (JFTC) is set to issue Google with a cease-and-desist order, alleging antitrust violations over its search advertising revenue and pre-installation contracts with mobile operators. According to a report from The Japan Times, the prospective ruling follows an investigation which commenced in October last year.
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Nov 20, 2024 | 
exchangewire.com | Mathew Broughton
The US DoJ has published its proposed remedies after Google was found guilty of monopolistic practices. What does it mean for the media and ad tech industries? Mat Broughton takes a look... Following the US Department of Justice (DoJ) ruling that found that Google maintained illegal monopolies for over a decade, today saw the release of the remedies that the DoJ has recommended.
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Nov 17, 2024 | 
exchangewire.com | Mathew Broughton
News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney has reported positive numbers for its Disney+ streaming division in its latest earnings, citing an increase of 4.4 million users in its subscriber base, climbing to 122.7 million.
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Nov 13, 2024 | 
exchangewire.com | Mathew Broughton
News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity. California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed sum. IRIS.TV will continue to operate as an independent division of the combined firm, with executives stating that the move would serve to expand IRIS.TV’s content identification capabilities.
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Nov 12, 2024 | 
exchangewire.com | Mathew Broughton
Digest: CMA Releases Updated Privacy Sandbox Report; MediaSense Acquires R3News in brief: CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach Austria GmbHThe UK Competition and Markets Authority (CMA) has issued its latest report covering its ongoing assessment of Google’s Privacy Sandbox.
