Matt Hallett

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Articles

Flashpoint’s Cyber Threat Intelligence Index: Q3 2023 Edition

Oct 25, 2023 | cloudtweaks.com | Randy Ferguson |Matt Hallett |Steve Prentice |Rich Hoyer

In an era of rapid digital transformation, we have witnessed a concerning evolution in the cyber threat landscape. Recent data analyses, as illustrated in the “Cyber Threat Intelligence Index: Q3 2023” report, underscore the escalating complexity and prevalence of cyber vulnerabilities and malware types.
The Unexpected Buffering of IT!

Oct 19, 2023 | cloudtweaks.com | Ron Cadwell |Matt Hallett |John Peluso |Rich Hoyer

Ever thought of adding a playful twist to your content? Whether it's for your social media posts, website, blog articles, or newsletters – a touch of humor can amplify its impact!Presenting: The Ultimate Comic Licensing DealTIERED PRICING OPTIONS:100 premium tech-related comics: $500 (or $5 per comic), saving you $2000 off the original value. 25 premium tech-related comics: $250 (or $10 per comic). 10 premium tech-related comics: $125 (or $12.50 per comic).
The Lighter Side Of The Cloud - Food Management

Oct 17, 2023 | cloudtweaks.com | Steve Prentice |Matt Hallett |Ray Meiring |John Peluso

Ever thought of adding a playful twist to your content? Whether it's for your social media posts, website, blog articles, or newsletters – a touch of humor can amplify its impact!Presenting: The Ultimate Comic Licensing DealGet 100 premium tech-related comics. Get it for $500 and enjoy an incredible $2000 off! This offer is available across multiple platforms (excluding print). Originally worth over $2500, it breaks down to just $5 a comic license. Why choose our comics? Crafted by skilled artists.
What Makes a Best-in-Class Retail Media Network

Oct 3, 2023 | retailwit.com | Matt Hallett

Digital advertising is in constant flux. Amidst this change, retail media networks (RMNs) stand out as a beacon for brands that are eager to shine and retailers eager to monetize. And with a staggering 73 percent of advertisers amping up their RMN investments, it’s clear there’s something special brewing. So, what’s the magic ingredient? It’s all about first-party data. With third-party cookies heading for the exit, retail media, powered by first-party data, steps into the limelight.
What Makes a Best-in-Class Retail Media Network

Oct 3, 2023 | mytotalretail.com | Matt Hallett

Digital advertising is in constant flux. Amidst this change, retail media networks (RMNs) stand out as a beacon for brands that are eager to shine and retailers eager to monetize. And with a staggering 73 percent of advertisers amping up their RMN investments, it's clear there's something special brewing. So, what's the magic ingredient? It's all about first-party data. With third-party cookies heading for the exit, retail media, powered by first-party data, steps into the limelight.
What Is Cloud Endpoint Protection? NGAV, EDR, and More

Sep 19, 2023 | cloudtweaks.com | Gilad David Maayan |Ron Cadwell |Steve Prentice |Matt Hallett

In today’s rapidly evolving digital landscape, the concept of endpoint has significantly extended beyond traditional workstations and servers to include a plethora of cloud resources. From API interfaces to virtual machines and databases, these cloud endpoints are integral to modern businesses, serving as the frontline in both operations and security. However, this frontline is continuously under attack from a multitude of threats, including phishing, malware, ransomware, and more.
The Future is Personalized: The Power of AI Recommender Systems in Crafting Tailored

Jul 20, 2023 | cloudtweaks.com | Ronald Van Loon |Matt Hallett |Rich Hoyer |Ray Meiring

The digital economy, powered by sophisticated technologies like the Internet, mobile devices, cloud computing, and more, is experiencing a substantial shift due to the emergence of Artificial Intelligence (AI). These digital technologies have fueled the inception and growth of numerous economic activities. AI, with its capacity to analyze vast data sets, automate complex tasks, and drive innovation, is revolutionizing various aspects of the digital economy.
Accessing Trustworthy Second-Party Data with Data Clean Rooms

May 19, 2023 | rtinsights.com | Matt Hallett

With a looming regulatory-driven shift away from third-party cookies data, businesses are looking to data clean rooms to obtain trustworthy second-party data to hone their marketing and advertising efforts. In the U.S., 86% of marketing decision-makers rely on third-party cookies. However, they’ll soon face a “cookieless future” and a legal sea change in data privacy protection. Given this profound shift, marketers are looking for new ways to access valuable data.
Matt Hallett: Bing and ChatGPT - A path to ‘smarter’ targeted ads with first-party data?

May 8, 2023 | campaignbrief.com | Matt Hallett |Ricki Green

| | By Matt Hallett, head of product solutions at AmperityMicrosoft created quite the buzz in the ad tech industry recently with a revolutionary “new Bing” that harnesses generative AI to engage people in conversational search experiences.
How Bing’s integration of ChatGPT can revolutionise advertising

Apr 27, 2023 | enterprisetimes.co.uk | Matt Hallett

Microsoft created quite the buzz in the ad tech industry recently with a revolutionary “new Bing”. It harnesses generative AI to engage people in conversational search experiences. Using the power of ChatGPT, a large language model trained by OpenAI, people can now ask questions and chat with Bing to receive personalised results. So how can this new chat search engagement model enable better advertising outcomes?