Matt Shapo

Nov 27, 2023 | admonsters.com | Matt Shapo

Effective communication is crucial in the world of podcast advertising. The IAB released the buyer-seller checklist to help publishers and advertisers manage change. It’s a great way to make sure both parties understand each side’s needs and capabilities. When the Interactive Advertising Bureau released new insights from this year’s Podcast Ad Revenue Report, there were many important takeaways, but one data point stood head and shoulders above the rest.