
Matt Southern
Senior News Writer at Search Engine Journal
Senior News Writer at Search Engine Journal. TikTok: https://t.co/EFVw17Spq7 YouTube: https://t.co/IeuNxzEyDz
Articles
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5 days ago |
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
OpenAI CEO Sam Altman says ChatGPT has moved beyond being a Google alternative. Instead, the platform is increasingly focused on helping users complete complex tasks and workflows. Speaking at Y Combinator, Altman described how ChatGPT has changed over time. Now, he said, users can ask the AI to perform complex work like a junior employee. This shift signals a new direction for ChatGPT that could affect how businesses and marketers use AI.
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5 days ago |
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
YouTube is rolling out updates to its Advanced Mode analytics in YouTube Studio. The changes are designed to make data easier to access and interpret, particularly for creators and marketers who may not use these tools regularly. Among the new features are custom report saving and a simplified interface that reduces visual clutter without removing functionality.
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1 week ago |
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. However, he clarified that strong coding skills aren’t a requirement for doing effective SEO work.
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1 week ago |
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald Trump issued a third executive order delaying enforcement of the TikTok ban, giving the Chinese-owned platform another 90 days to operate in the U.S.The move was confirmed in a White House briefing and TikTok’s official statement. The extension allows continued access while the administration attempts to broker a U.S.-based ownership deal.
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1 week ago |
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity. The milestone comes as the Google-owned platform marks its 20th anniversary and faces increasing competition from TikTok and Instagram Reels in the short-form video space.
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RT @sejournal: Google's Core Update: Publishers Fall as Reddit Rises - Weekly SEO Rewind https://t.co/ZZUFhgxOti

OpenAI just hired Chrome veteran Darin Fisher – looks like it’s serious about taking on Google in the browser space. After recent DOJ pressure on Chrome's dominance, this could get interesting. 👀 https://t.co/2YdMmWNDqZ #TechNews #OpenAI #Google

Microsoft's AI SEO Tips: New Guidance For AI Search Optimization https://t.co/D1morWUkvX