Matthew Keegan

Hong Kong, London

Journalist at Freelance

Journalist/Editor/Producer. Covering cities, news, current affairs, environment, travel, food, more.

Articles

Reddit: The social-media dark horse gaining momentum with advertisers

1 week ago | campaignindia.in | Matthew Keegan

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
Reddit: The social-media dark horse gaining momentum with advertisers

1 week ago | campaignasia.com | Matthew Keegan

Reddit has been around as long as Facebook, yet it has remained largely overlooked by advertisers—until now. Emerging as a late bloomer, Reddit is steadily proving itself a dark horse in the social-media advertising landscape. Its growth is impressive. According to Singular's 2025 Return on Investment (ROI) Index, Reddit experienced 47% year-over-year user growth and achieved its first profitable year.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

2 weeks ago | campaignindia.in | Matthew Keegan |Nikita Mishra

Advertising Media Marketing Digital As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

2 weeks ago | campaignasia.com | Matthew Keegan |Nikita Mishra

In May, during an interview with Stratechery’s Ben Thompson, Meta CEO Mark Zuckerberg effectively declared war on the entire advertising industry by unveiling his vision to fully automate the ad creation process using AI. From automating ad targeting to generating limitless creative assets, this approach threatens to upend the entire advertising stack as we know it.
Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

2 weeks ago | campaignasia.com | Matthew Keegan

If there were a marketing-by-numbers guide to creating a campaign that resonates with Gen Z in Asia, it would almost certainly include a K-pop idol. For fruit-flavoured alcoholic drinks brand Somersby, tapping Yeonjun of Tomorrow X Together (TXT) is central to their latest Asia campaign, which uses the tagline ‘No Nonsense’. With the K-pop star at its heart, the campaign aims to connect with a generation seeking moments of escape from the pressures of daily adult life.
Meta aims to fully automate ad creation with AI by 2026

2 weeks ago | campaigncanada.ca | Matthew Keegan

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms. by Matthew Keegan To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content.
Meta aims to fully automate ad creation with AI by 2026

2 weeks ago | campaignlive.co.uk | Matthew Keegan

Meta aims to fully automate ad creation with AI by 2026The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
Meta aims to fully automate ad creation with AI by 2026

2 weeks ago | campaignindia.in | Matthew Keegan

Meta aims to fully automate ad creation with AI by 2026The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
Why Thailand is a shining example of LGBTQIA+ brand leadership

2 weeks ago | campaignasia.com | Matthew Keegan

The streets of central Bangkok burst with colour and energy on June 1 as over 300,000 people took part in Asia’s largest Pride parade to date. Stretching from the National Stadium to Ratchaprasong Intersection, a vibrant sea of rainbow flags, elaborate costumes, and joyful faces filled the 3km route, creating an atmosphere of celebration and solidarity.
Meta aims to fully automate ad creation with AI by 2026

2 weeks ago | campaignasia.com | Matthew Keegan

Meta is aiming to transform digital advertising by enabling brands to fully create and target ads using AI by the end of 2026, The Wall Street Journal reports. This ambitious goal will automate the entire advertising process across Meta’s family of apps, including Facebook and Instagram, which together serve 3.43 billion active users globally.