
Nikita Mishra
Deputy Editor at Campaign Asia
Comms| Ex Editor, Health @TheQuint.com |Ex CNN-IBN| Named #26 in the Top 100 Health & Fitness Influencers in the world by @Onalytica
Articles
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2 days ago |
campaignchina.com | Nikita Mishra
如何为一家彻底改变我们工作、学习以及沟通方式的企业庆祝50周年纪念?微软的选择并不仅仅是怀旧,而是借此为契机激发新一代创新者。这家科技巨头与全球设计工作室Koto联合打造的50周年 campaign,将聚光灯投向变革、创新,及其背后每一个推动历史进程的普通人。 这场以"Change needs makers"为核心理念的营销活动,通过沉浸式动态设计、趣味图形和鲜明色彩,唤起人们的愉悦感受。视觉语言围绕三大核心结构展开——"世界"、"经典时刻"和"今昔对比",每个设计旨在串联微软的过去、现在与未来。 Worlds"世界"将人物与产品置于充满想象力的多彩场景中,彰显更多可能性与创造力; Iconic Moments"经典时刻"重温数十年来定义这家科技巨头的技术突破进展以及文化里程碑——从早期Windows系统到XBox的崛起,再到如今Copilot等AI工具;Then & Now"今昔对比"则并置不同时代,展现微软持续创新的历程,以及科技与文化的相互碰撞。 Koto策略总监Cassidy Moriarty接受 Campaign亚太...
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1 week ago |
campaignlive.com | Nikita Mishra
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints. How do you celebrate five decades of a company that has shaped the way we work, learn, and connect? For Microsoft, the answer wasn’t seeped entirely in nostalgia but also to use the occasion to inspire the next generation of innovators.
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1 week ago |
campaignasia.com | Nikita Mishra
How do you celebrate five decades of a company that has shaped the way we work, learn, and connect? For Microsoft, the answer wasn’t seeped entirely in nostalgia but also to use the occasion to inspire the next generation of innovators. Its 50th-anniversary campaign, created in partnership with global design studio Koto, is a nod to change, creativity, and the people who made it all possible.
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2 weeks ago |
prweek.com | Nikita Mishra
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2 weeks ago |
campaignlive.com | Nikita Mishra
Integrated creative marketing agency BMF has expanded its footprint in the Asia Pacific region with the opening of its first office in Hong Kong. The move is part of the agency's strategy to double its 2025 net revenue in the region and deepen relationships with key clients, including Marriott International, Rosewood Hotels & Resorts, and Japan Airlines. Currently, BMF has a presence in New York (headquarters), Los Angeles, Miami and London.
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