Nikita Mishra
Deputy Editor at Campaign Asia
Comms| Ex Editor, Health @TheQuint.com |Ex CNN-IBN| Named #26 in the Top 100 Health & Fitness Influencers in the world by @Onalytica
Articles
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19 hours ago |
campaignchina.com | Nikita Mishra
随着GroupM转向单一运营模式，Campaign亚太 获悉其亚洲多个市场已启动裁员，其中印度尼西亚管理团队受到的影响最为严重。本次重组由WPP全球首席执行官Brian Lesser推动，旨在通过将Minshare传立媒体、Wavemaker蔚迈以及EssenceMediacom精识媒体等代理商品牌整合至统一架构下，精简运营。 印尼是GroupM东南亚最大最重要的市场之一，目前多名高管职位已经裁撤，包括Mindshare、EssenceMediacom及群邑Nexus等代理商品牌的董事总经理、增长负责人以及资深投资负责人等。即使具体人员名单并未披露，这些裁员也意味着这家在印尼市场占主导地位的媒介集团正流失大量顶尖人才。据知情人士透露，许多被裁的员工拥有多年专业经验，对集团在这一区域取得成功至关重要。 这个东南亚重点市场的领导层的真空问题也因GroupM东南亚首席执行官Himanshu Shekhar的离职而突显。Himanshu Shekharr在为公司效力25年后，已于今年1月初离职，其继任者人选仍未公布。...
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1 day ago |
campaignchina.com | Nikita Mishra
经过竞争激烈的比稿，Lululemon（露露乐蒙）已将其在香港、澳门及东南亚市场的品牌传播与数字效果媒介策划及购买业务交给群邑集团(GroupM)负责管理。 Campaign获悉，本次新合约为期两年期，将扩大群邑在日本既有业务范围。群邑从Havas汉威士媒体手中赢得新业务。有消息人士表示，群邑其对当地市场差异的深刻理解以及创新策略是赢得比稿的关键因素。 根据新协议，群邑将通过战略思维和创新意愿，着力提升这家全球运动服饰巨头的商业表现。 近期，群邑母公司WPP集团收购了全球数据协作平台InfoSum。InfoSum将与群邑整合，通过WPP的安全数据基础设施提供AI赋能的营销解决方案。此外，Lululemon也已经任命K-pop 韩国人气女团Le Sserafim成员Kazuha为其最新全球品牌大使。
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1 day ago |
campaignindia.in | Nikita Mishra
Google may no longer be the ‘Godfather of search’ ... With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies. Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence. Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
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1 day ago |
campaignasia.com | Nikita Mishra
Following news of GroupM’s move to a single operating model, Campaign Asia-Pacific has learned that layoffs are underway in several Asian markets, with Indonesia's leadership groups among the hardest hit. The restructuring, driven by WPP global CEO Brian Lesser, aims to streamline operations by consolidating agency brands such as Mindshare, Wavemaker, and EssenceMediacom under a unified structure.
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1 day ago |
campaignasia.com | Nikita Mishra
Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital performance across Hong Kong, Macau and Southeast Asia. Campaign has learned that this is a two year contract that adds to the agency's existing scope in Japan. The agency won the business from Havas, with sources indicating that its understanding of local market nuances and innovative approach were key factors in securing the account.
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