Nikita Mishra

Hong Kong

Comms| Ex Editor, Health @TheQuint.com |Ex CNN-IBN| Named #26 in the Top 100 Health & Fitness Influencers in the world by @Onalytica

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Articles

Chinese media rebate corruption probe widens across agencies

3 weeks ago | buff.ly | Nikita Mishra

The Chinese government’s investigation into media rebate corruption which began with GroupM in October 2023 has now expanded to involve multiple agencies. Campaign Asia-Pacific has learned from reliable sources that Shanghai police have questioned as many as 30 or more individuals from GroupM, Dentsu, and vendors working with other networks. This suggests the issue is no longer limited to a single agency.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

3 weeks ago | campaignindia.in | Matthew Keegan |Nikita Mishra

Advertising Media Marketing Digital As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

3 weeks ago | campaignasia.com | Matthew Keegan |Nikita Mishra

In May, during an interview with Stratechery’s Ben Thompson, Meta CEO Mark Zuckerberg effectively declared war on the entire advertising industry by unveiling his vision to fully automate the ad creation process using AI. From automating ad targeting to generating limitless creative assets, this approach threatens to upend the entire advertising stack as we know it.
2025 Cannes Contenders: Ogilvy's lineup of creative masterpieces

3 weeks ago | campaignasia.com | Nikita Mishra

Prominent creatives spotlight the region's best advertising work with Campaign Asia-Pacific, as they vie for glory at this year’s Cannes Lions Festival of Creativity. Last year, Ogilvy Singapore etched its name in history. On the final day of Cannes Lions, the agency stood tall, clutched its the first-ever Grand Prix in the Glass Lion for Change for its 'Transition Body Lotion' campaign for Vaseline.
Under Armour任命OMD为亚太区媒介业务代理商

3 weeks ago | campaignchina.com | Nikita Mishra

OMD赢得运动服饰品牌Under Armour（安德玛）亚太区媒介业务。根据COMvergence的数据，这项新合约价值约4000万美元，包括品牌和效果媒体的策划与购买，涉及的主要市场包括中国内地、韩国、澳大利亚、新加坡、马来西亚、泰国和香港。合约将于2025年7月1日生效。据Campaign了解，OMD从Wavemaker手中赢得亚太区媒介业务。根据COMvergence 2022年的数据，现任代理商负责中国内地和菲律宾的数字媒介业务，长大规模约为1600万美元。Campaign 还了解到，Wavemaker也参与了长达六个月的比稿。赢得亚太区新业务也整合了OMD与Under Armour在各区域的媒介代理业务，除北美、欧洲、中东和非洲之外，OMD也将负责亚太区。OMD 于2023年7月经过五个月的比稿赢得了北美和欧洲、中东和非洲(EMEA)的业务。当时的RFP显示媒介预算总计1.46亿美元，其中美国1.1亿美元，EMEA 3600万美元，涵盖传统和数字媒介的策划与购买，主要市场包括法国、德国和英国等。随着亚太区的业务的易手，OMD现在负责Under...
Under Armour appoints OMD as media AOR in APAC

3 weeks ago | campaignasia.com | Nikita Mishra

OMD is named the media agency of record for athletic apparel brand Under Armour (UA) spanning Asia Pacific. The new mandate, pegged at approximately US$40 million according to COMvergence, covers brand and performance media planning and buying across key markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong. The contract begins on July 1, 2025. Campaign understands that the Asia business is won from Wavemaker.
PHD wins Bunnings media mandate after competitive pitch

3 weeks ago | campaignasia.com | Nikita Mishra

PHD has won the media account for Bunnings, a major Australian retailer, following a competitive pitch that commenced in mid-March and concluded at the end of May. Campaign understands that GroupM, Publicis Groupe, and IPG Mediabrands were all in the running for the account, which is now valued at $50 million. The business had been with Initiative, part of IPG, since 2010, when it was worth around $40 million in billings.
阳狮媒体重新赢得上汽通用中国区媒介业务 | 新闻 | Campaign 中国

1 month ago | campaignchina.com | Nikita Mishra

阳狮媒体中国重新赢回其旗舰客户上汽通用SAIC-GM媒介业务，在双方结束合作一年之后强势回归。经过自今年1月起竞争激烈的比稿角逐，阳狮媒体最终击败汉威士Havas、优盟UM、凯络Carat等代理商，重新赢得这项业务。本次合作重新延续阳狮集团与上汽通用此前长达25年的合作关系。自2025年4月1日起，阳狮将负责上汽通用旗下别克Buick、凯迪拉克Cadillac品牌提供传统与数字媒介策划与购买、效果营销、内容合作等全品牌媒介服务，由阳狮媒体旗下精锐媒体(Spark Foundry)主导服务。 Comvergence的数据显示，上汽通用媒介业务价值约1.463亿美元，其中数字媒体占比59%（约8600万美元），线下媒体预算达6000万美元。汽车行业是中国广告市场的重要领域，宏盟集团旗下PHD品迪目前持有价值5亿美元的上汽大众SAIC-Volkswagen媒介业务。阳狮集团将其胜出归因于三大核心优势：汽车行业深厚的经验、与上汽通用长期合作，以及持续加码人工智能等前沿技术投入。阳狮集团整合"一个阳狮（Power of...
Publicis Media wins back SAIC-GM media mandate in China

1 month ago | campaignasia.com | Nikita Mishra

Publicis Media China has won back its flagship SAIC-GM media account, making a strong return after a year away from the business. The agency reclaimed the account following a highly competitive pitch that began in January, going up against Havas, UM, Carat, and local agency YinCai. This win renews a partnership that Publicis had maintained with SAIC-GM for 25 years prior to last year’s break.
GroupM Indonesia appoints Sri Widowati as CEO

1 month ago | campaignasia.com | Nikita Mishra

GroupM has named Sri Widowati as chief executive officer for its Indonesia operations. Widowati, widely known as ‘Wido’ in the industry, announced the move via her LinkedIn, stating she is “stepping into the role of CEO at GroupM” in what she describes as “a big move” after years on the client side. Her official start date is set for June 16, 2025. A seasoned marketer with a career spanning over two decades, Widowati most recently served as vice president of marketing at Danone Indonesia.