Matthew Smith

London

Data Journalism Head at YouGov

Head of data journalism at @YouGov. Formerly digital comms at @policy_exchange, @unisontweets

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Articles

Is it vulgar to talk about money?

5 days ago | yougov.co.uk | Matthew Smith

Public Data Explore YouGov's freely accessible data Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings. From the latest political surveys to in-depth analysis, find out what the world thinks. All Topics Elections Discover Key Insights on the UK General Election 2024 The most timely, and relevant polling, trends and analysis on elections.
Only 7% of ethnic minority Britons have ever used the term “global majority”

1 week ago | yougov.co.uk | Matthew Smith

More ethnic minority Britons prefer the term “ethnic minorities”, and also “BAME”With the term “BAME” – black, Asian and minority ethnic – falling out of favour in recent years as a way of describing Britain’s ethnic minority population, one alternative some campaigners are seeking to popularise is “global majority”.
Who would be the best prime minister? May 2025

1 week ago | yougov.co.uk | Matthew Smith

We put the four main party leaders head to headThe political momentum in Britain is very much with Reform UK at present, following record local election gains and a surge in the opinion polls – the party currently sits in first place on [29%] in YouGov’s most recent figures. While Nigel Farage may be riding high right now, one question that should concern the Reform leader is the potential ceiling on support for his party.
Who thinks Keir Starmer is anti-immigration?

2 weeks ago | yougov.co.uk | Matthew Smith

It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out toImmigration has reared its head as an issue again, with Keir Starmer’s recent speech warning that the UK risks becoming an “island of strangers” a clear attempt to appeal to voters for whom migrant numbers are a concern. But are they buying it?
Do Britons think ‘DEI’ initiatives have gone too far in the UK?

4 weeks ago | yougov.co.uk | Matthew Smith

While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT peopleEarlier this year, Donald Trump ordered a significant rolling back of “Diversity, Equity, and Inclusion” (DEI) initiatives in the US government, and pressured businesses in the US to do the same, with many complying.
Many Europeans and Americans think World War 3 is imminent

1 month ago | yougov.co.uk | Matthew Smith

But few Europeans think they can effectively defend themselves from attackThis week sees the 80th anniversary of VE Day, marking the end of World War 2 in Europe. Eight decades after the last great war, the prospect of another global conflict haunts the continent once again, with a new YouGov survey conducted in Britain, France, Germany, Italy and Spain showing that between 41% and 55% in each country think that another world war is likely to occur within the next 5-10 years.
Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?

1 month ago | yougov.co.uk | Matthew Smith

The generations are most split on swearing and slow walkingPeople playing music or videos on their phones out loud is the public nuisance of the moment. So badly is Britain plagued by this audio menace, the Liberal Democrats have seen an opportunity to make political capital by proposing to fine perpetrators up to £1,000 for playing their entertainment out loud on public transport – a move which a YouGov poll found 62% of Britons support.
What do Britons think AI chatbots are good at?

1 month ago | yougov.co.uk | Matthew Smith

Britons see chatbots like ChatGPT and DeepSeek as good at sums, style and general knowledge, but think they would be bad at tackling emotional issuesAs AI chatbots become increasingly embedded in daily life, their uptake has branched into areas people might not have expected. This year has seen reports of young people in Britain and China turning to AI language models like ChatGPT and DeepSeek for mental health therapy.
One in eight Britons say it is ok to carpet a bathroom

1 month ago | yougov.co.uk | Matthew Smith

In which rooms do Britons endorse fabric flooring, and what do they themselves have? Looking back from the vantage point of 2025, it is clear that one of the greatest interior decorating crimes of the previous century was having carpeted bathrooms – with some even going so far as to line the bathtub with carpet as well.
NBA: Memphis Grizzlies - Dallas Mavericks

1 month ago | efs.efeservicios.com | Matthew Smith

Photo Would you like to save this selection to obtain the price for similar content, of the same format, in the future? AME698. MEMPHIS (ESTADOS UNIDOS), 18/04/2025.- Scotty Pippen Jr. (i) de Memphis disputa un balón con Anthony Davis (d) este viernes, durante un partido entre Memphis Grizzlies y Dallas Mavericks en el FedEx Forum en Memphis (Estados Unidos). EFE/ Matthew A. Smith

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