Matthew Smith
Data Journalism Head at YouGov
Head of data journalism at @YouGov. Formerly digital comms at @policy_exchange, @unisontweets
Articles
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6 days ago |
yougov.co.uk | Matthew Smith
While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT peopleEarlier this year, Donald Trump ordered a significant rolling back of “Diversity, Equity, and Inclusion” (DEI) initiatives in the US government, and pressured businesses in the US to do the same, with many complying.
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1 week ago |
yougov.co.uk | Matthew Smith
But few Europeans think they can effectively defend themselves from attackThis week sees the 80th anniversary of VE Day, marking the end of World War 2 in Europe. Eight decades after the last great war, the prospect of another global conflict haunts the continent once again, with a new YouGov survey conducted in Britain, France, Germany, Italy and Spain showing that between 41% and 55% in each country think that another world war is likely to occur within the next 5-10 years.
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2 weeks ago |
yougov.co.uk | Matthew Smith
The generations are most split on swearing and slow walkingPeople playing music or videos on their phones out loud is the public nuisance of the moment. So badly is Britain plagued by this audio menace, the Liberal Democrats have seen an opportunity to make political capital by proposing to fine perpetrators up to £1,000 for playing their entertainment out loud on public transport – a move which a YouGov poll found 62% of Britons support.
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3 weeks ago |
yougov.co.uk | Matthew Smith
Britons see chatbots like ChatGPT and DeepSeek as good at sums, style and general knowledge, but think they would be bad at tackling emotional issuesAs AI chatbots become increasingly embedded in daily life, their uptake has branched into areas people might not have expected. This year has seen reports of young people in Britain and China turning to AI language models like ChatGPT and DeepSeek for mental health therapy.
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3 weeks ago |
yougov.co.uk | Matthew Smith
In which rooms do Britons endorse fabric flooring, and what do they themselves have? Looking back from the vantage point of 2025, it is clear that one of the greatest interior decorating crimes of the previous century was having carpeted bathrooms – with some even going so far as to line the bathtub with carpet as well.
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RT @s8mb: These are perfectly consistent. If 25% of your countrymen say they want to work in manufacturing, it isn't hypocritical at all t…
Invisibility is IMO an objectively terrible choice.
What superpower would Britons most want? Top 5 1. Invisibility: 19% 2. Flight: 15% =3. Teleportation: 7% =3. Time travel: 7% 5. Healing powers: 6% Full list in chart 👇, link in following tweets https://t.co/33q22xACPz
RT @YouGov: Americanisms are increasingly being adopted by younger Britons % of 18-24 year olds typically using... Vacation: 14% (+13 vs o…
