YouGov

YouGov

YouGov is a global online market research company based in the UK, with a presence in Europe, North America, the Middle East, and the Asia-Pacific region. Founded in the UK in May 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov went public in April 2005, trading on the Alternative Investment Market of the London Stock Exchange. Since 2010, Stephan Shakespeare has served as the Chief Executive Officer of YouGov, while Roger Parry has been the Chairman since 2007. Political analyst Peter Kellner held the position of President until his departure in 2016. YouGov is proud to be a member of the British Polling Council.

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  • 1 week ago | today.yougov.com | Jamie Ballard

    A new YouGov survey identifies areas in which Americans feel they are above or below average, how they feel about receiving praise, and what their expectations are of themselves. Among 60 areas asked about in the survey, more than half of Americans rate themselves above average in 17, especially trustworthiness and loyalty; in 51, Americans are more likely to rate themselves above average than below average. Most Americans say they have high expectations for themselves.

  • 1 week ago | today.yougov.com | Taylor Orth |Carl Bialik

    The American news landscape remains polarized by political party identification, and to some extent age, with few news sources both used and trusted widely among Democrats and Republicans. Democrats are far more likely than Republicans to trust the news in general, as well as to trust most specific major outlets included in YouGov's 2025 poll of trust in media.

  • 1 week ago | today.yougov.com | Jamie Ballard

    A new YouGov survey asked Americans whether they think the Democratic Party or the Republican Party does a better job handling each of 20 issues. Both Democrats and Republicans have changed their views since last year on several key issues. For example, Democrats are less likely now than they were in August 2024 to say the Democratic Party does a better job at handling guns (69%, down from 80%).

  • 1 week ago | today.yougov.com | Taylor Orth

    This week’s Economist/YouGov poll covers… Whether Americans think Biden or Trump has been more transparent about their health as president How many Americans think Democrats actively tried to conceal from the public information about Biden's health during his presidency How many Americans want to receive a new COVID-19 vaccine How many Americans think the government should take no role in COVID vaccines How Republican sympathy for Ukraine in its war with Russia has changed since 2022 Vaccines...

  • 2 weeks ago | today.yougov.com | Jamie Ballard

    A new YouGov survey explored which relationship experiences are most common for Americans to have had, their evaluation of their own relationships, and their opinion of polyamory. Vast majorities of Americans say they have gone on a date (88%), been in love (88%), had sex (87%), and been in a romantic relationship (86%). Nearly as many have been told “I love you” by a romantic interest (83%) and about as many have told a romantic interest that they were in love with them (82%).

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