YouGov

YouGov is a global online market research company based in the UK, with a presence in Europe, North America, the Middle East, and the Asia-Pacific region. Founded in the UK in May 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov went public in April 2005, trading on the Alternative Investment Market of the London Stock Exchange. Since 2010, Stephan Shakespeare has served as the Chief Executive Officer of YouGov, while Roger Parry has been the Chairman since 2007. Political analyst Peter Kellner held the position of President until his departure in 2016. YouGov is proud to be a member of the British Polling Council.

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Articles

What Americans think about the late Pope Francis

3 days ago | today.yougov.com | David Montgomery

Public Data Explore YouGov's freely accessible data Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings. From the latest political surveys to in-depth analysis, find out what the world thinks. All Topics For Business Helping the world's most recognised brands, media owners and agencies Get intelligence from our ever-growing source of consumer data on 27 million+ registered panel members in 55+ markets. /Research Reality.
What Americans think of 120 political leaders

1 week ago | today.yougov.com | Taylor Orth

How do Americans feel about today’s political leaders? Many political figures are viewed more negatively than positively — in some cases, even within their own party — recent YouGov polling on 60 Democratic and 60 Republican political figures finds. The surveys asked about presidents, cabinet members, governors, members of Congress, and other political leaders.
Trump job approval, the economy, stocks, tariffs, taxes, and the budget: April 13-15, 2025 Economist/YouGov Poll

1 week ago | today.yougov.com | Taylor Orth |David Montgomery

Public Data Explore YouGov's freely accessible data Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings. From the latest political surveys to in-depth analysis, find out what the world thinks. All Topics For Business Helping the world's most recognised brands, media owners and agencies Get intelligence from our ever-growing source of consumer data on 27 million+ registered panel members in 55+ markets. /Research Reality.
Crushes, cliques, and classes: What most Americans remember about high school

1 week ago | today.yougov.com | Taylor Orth

What was the typical high school experience like for American adults? A recent survey asked Americans to reflect on the experiences they had as high schoolers or high-school-aged teens, including experiences involving friendship, romance, academics, hobbies, and rule-breaking. The survey inquired about 50 different experiences; respondents were each asked about a random sample of 25.
Trump's declining popularity, tariff reactions, a third term, and the economy: April 5-8, 2025 Economist/YouGov Poll

2 weeks ago | today.yougov.com | David Montgomery |Taylor Orth

Public Data Explore YouGov's freely accessible data Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings. From the latest political surveys to in-depth analysis, find out what the world thinks. All Topics For Business Helping the world's most recognised brands, media owners and agencies Get intelligence from our ever-growing source of consumer data on 27 million+ registered panel members in 55+ markets. /Research Reality.
Nearly half of Americans would be totally unwilling to date someone with opposing views on transgender rights

2 weeks ago | today.yougov.com | Jamie Ballard

Some couples don’t see eye-to-eye on everything. A new YouGov survey finds that most Americans can tolerate differences in preferred music or TV shows, but many are not willing to date someone with opposing views on political topics such as transgender rights or the January 6, 2021 Capitol attack.
Most Americans have cried in their car — and more on the who, what, where, when, and why of U.S. tears | YouGov

2 weeks ago | today.yougov.com | Jamie Ballard

A new YouGov survey on crying asked Americans where they’ve cried, what situations are most likely to make them cry, and how recently they’ve cried. Women are more likely than men to have cried in many places, and are far more likely to say they’ve cried within the last day. Nearly all (89%) Americans say they’ve cried at home. Majorities have cried at a funeral (75%) and in their car (62%).
Majorities of Democrats and Republicans agree that the middle class pays too much in taxes

2 weeks ago | today.yougov.com | Jamie Ballard

Ahead of Tax Day, a new YouGov survey asked Americans about their views on their own taxes, how different income groups are taxed, and the Republican tax plans. About two-thirds (65%) of Americans believe the wealthy pay too little in taxes. Very few say the same about the middle class (3%) or the poor (8%). Democrats (87%) are more likely than Independents (67%) and Republicans (43%) to say the wealthy pay too little in taxes.
Democrats are far more likely now than a year ago to believe the country's best days are behind it

2 weeks ago | today.yougov.com | Jamie Ballard

A new YouGov poll asked Americans about patriotism and their country's future. Compared with April 2024, Democrats are less likely now to say they’re proud to be American, and far more likely to think the country’s best days are in its past. 73% of Americans — including 96% of Republicans — say they are proud to be an American. 14% of U.S. adult citizens say they are not proud to be an American and 13% are not sure.
What do Americans think money can and can't buy?

2 weeks ago | today.yougov.com | Taylor Orth

Public Data Explore YouGov's freely accessible data Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings. From the latest political surveys to in-depth analysis, find out what the world thinks. All Topics For Business Helping the world's most recognised brands, media owners and agencies Get intelligence from our ever-growing source of consumer data on 27 million+ registered panel members in 55+ markets. /Research Reality.