YouGov

YouGov is a global online market research company based in the UK, with a presence in Europe, North America, the Middle East, and the Asia-Pacific region. Founded in the UK in May 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov went public in April 2005, trading on the Alternative Investment Market of the London Stock Exchange. Since 2010, Stephan Shakespeare has served as the Chief Executive Officer of YouGov, while Roger Parry has been the Chairman since 2007. Political analyst Peter Kellner held the position of President until his departure in 2016. YouGov is proud to be a member of the British Polling Council.

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Articles

International relations, tariffs, Pope Leo XIV, and space exploration: May 9-12, 2025 Economist/YouGov Poll

1 day ago | today.yougov.com | Taylor Orth |David Montgomery

Findings from the latest Economist/YouGov poll about:How much respect Americans think people around the world have for Donald TrumpHow fair or unfair Americans consider their country's major trade relationshipsWhich groups of Americans want to see Pope Leo XIV influence U.S. affairsWhether support for missions to the moon and Mars is rising or fallingInternational relationsAmericans are more likely to think that the country's standing in the world has worsened than improved (48% vs.
Among married women in the U.S., two-thirds changed their last name after the wedding

1 week ago | today.yougov.com | Jamie Ballard

What’s in a (last) name? A new YouGov survey asked Americans about their own surnames and their opinions on different approaches to last names that a married couple might have, such as each person keeping their own last name or both people adopting a hyphenated last name. A woman taking her husband’s last name is the approach that Americans regard most positively and that majorities of men and women say they would opt for if they were to get married today.
When do Americans think life in the U.S. was great?

1 week ago | today.yougov.com | Taylor Orth

How do Americans rate the highs and lows of United States history? A new survey asked Americans to evaluate 16 periods in U.S. history — from the Colonial Period to the present — by several criteria, including quality of life, political stability, global influence, and economic strength. While no single era earns universal praise, Americans generally view the Reagan Era, the Clinton Years, and the Postwar Baby Boom more positively than others.
Approval of Donald Trump, recession fears, financial anxiety, and grading universities: May 2-5, 2025 Economist/YouGov Poll

1 week ago | today.yougov.com | Taylor Orth |David Montgomery

By a slim margin, more Americans strongly or somewhat support than oppose (41% vs. 36%) the government removing Harvard's tax-exempt status — which Trump has threatened to do— Carl Bialik contributed to this articleThroughout this report, some numbers may appear to be off by 1 because of roundingSee the toplines and crosstabs for the May 2 - 5, 2025 Economist/YouGov PollMethodology: The poll was conducted among 1,850 U.S. adult citizens.
How big are the Democratic and Republican Party tents?

1 week ago | today.yougov.com | Taylor Orth

How expansive are the Democratic and Republican Party's tents — and who gets to stand under them? A new survey asked Democrats and Republicans to say which of 26 groups have a place in their party. Members of each party draw very different boundaries for who they think belongs alongside them.
How do Democrats and Republicans want their parties to change their approach?

1 week ago | today.yougov.com | Taylor Orth

Many Democrats and Republicans believe their political parties are falling short in how much focus they give to certain goals. A new survey asked members of each party whether their party focuses too much, too little, or the right amount on attempting to achieve 27 potential goals — and in nearly every case, in each party more said too little than too much.
What do Americans believe about Kilmar Abrego Garcia?

2 weeks ago | today.yougov.com | Taylor Orth

Majorities of Democrats and Republicans agree that Garcia is being held in an El Salvador prison, but disagree on most other details about him asked about in the poll. Republicans are far more likely than Democrats to believe false claims that Garcia has tattoos symbolizing MS-13 (51% vs. 8%), is a member of the MS-13 gang (47% vs. 7%), is a terrorist (36% vs. 4%), and has been convicted of a crime in the U.S. (32% vs. 9%).
Donald Trump's approval numbers, U.S. democracy, DOGE, Elon Musk, and Pope Francis: April 25-28, 2025 Economist/YouGov Poll

2 weeks ago | today.yougov.com | Taylor Orth |David Montgomery

Findings from the latest Economist/YouGov poll — now out each week a day earlier, on Tuesdays — about:Whether approval of Donald Trump has stabilizedA new second-term low for one economic-opinion indicatorHow many Americans think the U.S. is a democracyWhich changes to Catholic doctrine would be supported by majorities of AmericansDonald TrumpMore Americans disapprove than approve of Donald Trump's job performance (52% strongly or somewhat disapprove vs.
What Americans think of childhood vaccinations

2 weeks ago | today.yougov.com | Jamie Ballard

A new YouGov survey finds that Americans largely support childhood vaccination: Majorities believe the benefits outweigh the risks, that vaccines work, that the science supporting their safety is well established, and that many of these vaccines should be required. However, misinformation about vaccines persists: Many Americans believe things about vaccines that are at odds with scientific consensus.
Americans have become more favorable toward tattoos in the past decade

2 weeks ago | today.yougov.com | Jamie Ballard

A new YouGov survey explored how Americans feel about tattoos, what tattoos they’d consider getting in the future, and what tattoo placements they consider to be acceptable or unacceptable. Among other results, the survey found that Americans are more likely to view tattoos favorably than a decade ago, according to a June 2015 YouGov survey. They’re also more likely than a decade earlier to say men or women with tattoos can be attractive and that tattoos should be considered art.