Matthew Williams

3 weeks ago | sportbusiness.com | Matthew Williams

Automotive manufacturer Volkswagen will return to Uefa national tournament sponsorship with the Women’s Euro 2025 next month after it was absent from the men’s Euro 2024 event.

3 weeks ago | sportbusiness.com | Matthew Williams

(David Rogers/Getty Images) After choosing not to renew its sponsorship of United Rugby Championship side The Lions and its stadium Ellis Park earlier this year, UAE-based airline Emirates has agreed to sponsor European Professional Club Rugby (EPCR). You'll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month Already have an account? Sign in here

1 month ago | sportbusiness.com | Matthew Williams

SAP joins Capgemini as a top-tier Ryder Cup sponsor that places a focus on data-driven technology.

1 month ago | sponsorship.sportbusiness.com | Matthew Williams

(Pankaj Nangia/Getty Images) What’s Important: Brand awareness, high visibility assets, reaching young professionals and Gen Z consumers. This content is available to SportBusiness Sponsorship subscribers only Talk to our team of experts about a subscription today Already have an account? Sign in here

1 month ago | sportbusiness.com | Matthew Williams

Everton has ended the search for a naming rights sponsor for its new stadium by signing a deal with Liverpool-based law firm Hill Dickinson.