Matthew Williams

London

Reporter and Researcher at SportBusiness

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Articles

Royal Air Maroc joins global tier of CAF portfolio

2 days ago | sportbusiness.com | Matthew Williams

Caf has filled one of its priority categories ahead of this year's Africa Cup of Nations tournaments with the signing of Royal Air Maroc.
Toyota bags England shirt rights in Australia swap

1 week ago | sportbusiness.com | Matthew Williams

Automotive manufacturer Toyota has swapped Australia for England in the national cricket team front-of-shirt rights market.
Derbystar retains Dutch deal after Bundesliga exit

1 week ago | sportbusiness.com | Matthew Williams

Ball brand Derbystar has retained its presence at the top level of Dutch football through a renewal between its official distributor Deventrade and the Eredivisie.
NetApp’s NFL footprint grows with league deal

1 week ago | sportbusiness.com | Matthew Williams

Data infrastructure company NetApp has enhanced its presence in the NFL via a sponsorship deal with the league itself.
Niche sports provide point of differentiation for Zondacrypto

2 weeks ago | sponsorship.sportbusiness.com | Matthew Williams

Cryptocurrency exchange Zondacrypto’s decision to expand its sponsorship presence in cycling is geared towards differentiating it from rivals in the cryptocurrency sector.
LG’s ANC tie-up leads to enhanced Red Sox deal

2 weeks ago | sportbusiness.com | Matthew Williams

LG builds on the recent implementation of its technology at Fenway Park with sponsorship of the Boston Red Sox.
DoorDash adds pickleball to US sports footprint

2 weeks ago | sportbusiness.com | Matthew Williams

On-demand delivery service Doordash has expanded its presence in US Sport by taking on presenting sponsorship rights to Major League Pickleball (MLP).
Rewards club at centre of Hilton’s FA sponsorship

3 weeks ago | sportbusiness.com | Matthew Williams

Hilton will look to promote its rewards club programme to England football fans as part of a sponsorship of the Football Association (FA) announced today.
Racing Bulls youth positioning bears fruit with Student.com deal

3 weeks ago | sponsorship.sportbusiness.com | Matthew Williams

(Photo by Meg Oliphant/Getty Images) Formula 1 team VCARB (Visa Cash App Racing Bulls) is making progress with its strategy to position itself as a youth-focused outfit, as evidenced by recent sponsorship deals with brands like Student.com, Airtasker and Cash App. You need to be a SportBusiness Sponsorship subscriber to view this content Talk to our team of experts to learn more about the benefits of subscribing Already have an account? Sign in here
Expanded women’s role for Qantas in CA renewal

3 weeks ago | sportbusiness.com | Matthew Williams

Qantas will receive women’s team shirt branding for the first time in its latest renewal with Cricket Australia.