Matthew Williams

2 weeks ago | sportbusiness.com | Matthew Williams

SAP joins Capgemini as a top-tier Ryder Cup sponsor that places a focus on data-driven technology.

2 weeks ago | sponsorship.sportbusiness.com | Matthew Williams

(Pankaj Nangia/Getty Images) What’s Important: Brand awareness, high visibility assets, reaching young professionals and Gen Z consumers. This content is available to SportBusiness Sponsorship subscribers only Talk to our team of experts about a subscription today Already have an account? Sign in here

2 weeks ago | sportbusiness.com | Matthew Williams

Everton has ended the search for a naming rights sponsor for its new stadium by signing a deal with Liverpool-based law firm Hill Dickinson.

3 weeks ago | sponsorship.sportbusiness.com | Matthew Williams

(Carl Recine/Getty Images) Boston-based cloud storage specialist Wasabi Technologies has leveraged its sponsorship of Liverpool Football Club and other Fenway Sports Group (FSG)-owned properties to stand out from bigger and better resourced technology companies. You need to be a SportBusiness Sponsorship subscriber to view this content Talk to our team of experts to learn more about the benefits of subscribing Already have an account? Sign in here

3 weeks ago | sportbusiness.com | Matthew Williams

After an evaluation process which involved conversations with several F1 teams, Perplexity AI makes its first move in sports via a deal with seven-time world champion Lewis Hamilton