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1 month ago | 
instyle.com | Maya Allen
Maya Allen is the Beauty Director for InStyle, where she oversees all beauty coverage in the magazine. She has a thing for red lipstick (her collection is 200 strong) and an elaborate skincare routine. Embracing beauty, in all of its diverse glory, is her form of activism and she’s committed to amplifying representation through storytelling. Brooklyn is where she resides. At home she’s often dancing to the latest Drake album, masking, or FaceTiming with family and friends.
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Jan 24, 2025 | 
byrdie.com | Maya Allen
I have a personal, committed, serious, and loving relationship with perfume. It started before I could even spell perfume. I got a glimpse of my mom's gorgeous collection on her vanity in my early childhood. When she wasn't paying attention or nearby, spritzing my neck and wrists with her shiny bottle of Tom Ford felt like such a treat. Fragrance is mood-boosting in many ways.
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Jan 24, 2025 | 
msn.com | Maya Allen
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Jan 24, 2025 | 
byrdie.com | Alyssa Kaplan |Maya Allen
Byrdie / Lecia Landis In This ArticleFinal VerdictWhat to Look ForFAQsWhy Trust Byrdie A classic cherry red lipstick is a foolproof go-to when you're looking to add a pop of color to your makeup look, but if you're feeling inspired to change it up a bit, consider opting for a rich red instead. Just like bright red shades, dark reds are nuanced—they vary in finish, undertone, and depth, too.
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Jan 24, 2025 | 
byrdie.com | Maya Allen
Byrdie / Cristina Cianci Wearing mascara is a commitment, but applying a formula to our lower lashes is a different ball game. The smudging and smearing that inevitably happens don't do lower lashes any justice, with runny mascara quickly turning into what we'll affectionately call raccoon eyes. But the payoff when lower lashes are done right? Unparalleled. To avoid this dreaded scenario, it's best to stick with waterproof, non-budge mascaras that can stand the test of time under any conditions.
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Jan 24, 2025 | 
byrdie.com | Maya Allen
Byrdie / Lecia Landis In This ArticleWhat to Look ForFAQs If you have natural hair, conditioning your strands is so, so necessary. Plus, if you’re trying to revert your curls to their natural state after too much heat damage or you're transitioning to natural hair, conditioner helps restore vital nutrients while strengthening your hair follicles to prevent future breakage. To keep your natural hair in the best possible shape, you'll want to look for a conditioner free of sulfates and parabens.
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Jan 22, 2025 | 
byrdie.com | Maya Allen
AnVr / Getty Images It’s easy to get caught up in the hustle and bustle of New York City and never chill out. Living in this fast-paced place, you’ll find yourself in go-go-go mode at all times. But sometimes you need to take a break from your busy life and just woosah. That’s where yoga comes in—the perfect time to breathe, stretch, shake, and let it out. Practicing yoga is a great way to center yourself, relax, and burn a crazy amount of calories all at once.
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Jan 22, 2025 | 
byrdie.com | Deven Hopp |Maya Allen
Getty Images In This ArticleDallasLas VegasNew YorkAtlantaBostonChicagoWashington, D.CMiamiLos AngelesSeattle Like haircuts, colors, and lipstick shades, fragrance trends vary by region. Need proof? Fragrance subscription service Scentbird (for $17 per month, the company sends you a month’s supply of fragrance that allows you to try before you buy) analyzed data from its over 35,000 subscribers to see which perfumes are the most popular in major U.S. cities from Atlanta to Los Angeles.
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Jan 22, 2025 | 
byrdie.com | Maya Allen
Klaus Vedfelt / Getty Images One of the biggest misconceptions when it comes to makeup is that you need to spend a hefty amount on foundation. Thankfully, beauty evolves with time, and we now have some seriously game-changing affordable formulas on the market. If you think otherwise, let us be the ones to tell you that amazing formulas exist outside of luxury lines. A high price tag on a bottle doesn't mean a foundation will work for your unique skin.
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Feb 29, 2024 | 
byrdie.com | Maya Allen
Certain women don’t even have to speak to communicate with you. You feel their effervescent presence as soon as you enter their space. It’s what differentiates a woman who truly knows herself from others. This compelling, strong energy is what supermodel Adwoa Aboah exudes. We first met at the Sunken Living Room in Spring Studios, home to the biggest fashion shows in New York City—a fitting space for meeting this powerhouse of a model in, to say the least.
