Alyssa Kaplan

2 weeks ago | byrdie.com | Alyssa Kaplan

Before I had the opportunity to test hundreds of beauty products as part of my job, the semi-annual Sephora Savings Event was something I strategically planned for several weeks in advance. I'd take inventory of my product stash, noting what I needed to restock and what areas I could justify trying something new, add my desired items to cart, and of course, save up some money.

1 month ago | byrdie.com | Alyssa Kaplan

Byrdie It’s no secret that blush has been super beloved over the last few years—an abundance of cream and liquid blush launches and tons of social media buzz about the best options have demonstrated this. While many Byrdie editors have been favoring dewy cheeks and products that help us achieve super luminous skin, believe it or not, matte blush is making a major comeback. Who’s leading the charge? Tower 28 with its new GetSet Blur + Set Matte Powder Blush.

1 month ago | byrdie.com | Alyssa Kaplan

Byrdie If you keep up with the latest beauty trends, you might have noticed how many new skincare launches are touting peptides in their products. Peptide-rich formulas are popping up everywhere among moisturizers, milky toners, and nourishing lip balms. Allow Dr. Asmi Berry, a board-certified dermatologist in Los Angeles, to explain the hype.

2 months ago | byrdie.com | Alyssa Kaplan

Byrdie A makeup product’s potential downfall always has the power to ruin a great makeup look, be it foundation separating, patchy blush, lipstick bleeding, etc. These downfalls lead to gripes that we rail about forever to friends or in online forums. My main grievance is smudged mascara.

2 months ago | byrdie.com | Alyssa Kaplan

Byrdie The beauty-lover in me will always appreciate a luxury skincare product and the fun boost it gives one's self-care routine. However, high price tags and fancy packaging alone don’t give you good skin; incredible formulas do. Over the years, I’ve learned that affordable products can be just as effective as pricey options—sometimes even better. I was reminded of this fact when I discovered Prequel last year, a budget-friendly skincare brand founded by dermatologist Sam Ellis, MD.