Megan Poinski

Washington, D.C., United States

Staff Writer, C Suite Newsletters at Forbes

Journalist formerly of @fooddive, @washingtonpost, @WashTimesLocal, @SMPAGWU, @mdreporter, @VIDailyNews. she/her

Articles

Skyrocketing Demand For Marketing Content Will Just Keep Growing

1 week ago | forbes.com | Megan Poinski

As life becomes more digital and digital becomes more personalized, marketers say they just need more. A global study of marketers from Adobe released this week at Cannes Lions says the demand for content is through the roof, with 62% saying it’s gone up by a measure of at least five times over the last two years. And 71% of marketers expect that demand to increase fivefold again by 2027. The skyrocketing demand comes from broadening customer expectations facilitated by advances in technology.
Why 2026 Will Be A Big Year For AI In Business Finance

1 week ago | forbes.com | Megan Poinski

From the looks of it, 2026 is going to be AI’s big year in the finance department. A new study from AI-powered procurement software company Tropic found that half of finance departments are currently piloting AI solutions, but 86% plan on using it in much fuller force by 2026. And they aren’t just doing it because of the competitive pressure from other companies embracing AI. Two-thirds said their top driver in AI adoption is its operational efficiency.
The New Supply Chain Challenge: Making Huge Decisions In A Short Time

1 week ago | forbes.com | Megan Poinski

In this time of business uncertainty, leaders are getting more confident in their executive teams, according to the latest Leadership Confidence Index from Russell Reynolds Associates. Every six months, the management consulting firm polls business leaders worldwide about their leadership teams, combining the results into an index on a 100-point scale.
People Are A Cybersecurity Liability-But They Could Also Be A Solution

2 weeks ago | forbes.com | Megan Poinski

This is the published version of Forbes’ CIO newsletter, which offers the latest news for chief innovation officers and other technology-focused leaders. Click here to get it delivered to your inbox every Thursday. Anyone who works in IT knows this basic fact about cybersecurity: People are the weakest link. As long as there has been cybercrime, scammers have exploited this fact.
How Brands Can Continue To Capitalize On YouTube

2 weeks ago | forbes.com | Megan Poinski

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Marketing is a creative discipline, attracting people with outside-of-the-box ideas, a flair for writing and design, a desire to build connections with customers, and enthusiasm for a brand or product.
How a spin master built a solid financial growth strategy for Kyndryl

2 weeks ago | forbes.com.au | Megan Poinski |Gigi Zamora |May Samali

If you're looking for a CFO with deep spinoff experience, David Wyshner is a good resource. He's worked on spinoffs as CFO at companies including XPO and Wyndham Hotels and Resorts, and is the first CFO for IBM spinoff Kyndryl. I talked to him about his work with spinoffs, the strategic opportunities they present, and how he's built a solid growth strategy for Kyndryl. What drew you to be the first CFO of Kyndryl? Wyshner: I've been involved in a number of spinoffs over time.
AI Is Likely To Increase Revenues-As Long As CFOs Can Access Data

2 weeks ago | forbes.com | Megan Poinski

This is the published version of Forbes' CFO newsletter, which offers the latest news for chief finance officers and other leaders focused on the budget. Sign up here to get it delivered to your inbox every Tuesday. It's indisputable: AI’s ability to draw nearly instant results from thousands of data points can improve financial analysis and forecasting.
How A Spin Master Built A Solid Financial Growth Strategy For Kyndryl

2 weeks ago | forbes.com | Megan Poinski

If you’re looking for a CFO with deep spinoff experience, David Wyshner is a good resource. He’s worked on spinoffs as CFO at companies including XPO and Wyndham Hotels and Resorts, and is the first CFO for IBM spinoff Kyndryl. I talked to him about his work with spinoffs, the strategic opportunities they present, and how he’s built a solid growth strategy for Kyndryl. This conversation has been edited for length, clarity and continuity. It was excerpted in the Forbes CFO newsletter.
Musk And Trump’s Master Class In What CEOs Should Not Do

2 weeks ago | forbes.com | Megan Poinski

This is the published version of Forbes’ CEO newsletter, which offers the latest news for today's and tomorrow's business leaders and decision makers. Click here to get it delivered to your inbox every week. When a CEO has a falling out with another leader, it’s usually not a huge news story. But when that CEO is Elon Musk, it’s another matter entirely.
Crayola’s CEO On Building A Colorful Past Into A Creative Future

2 weeks ago | forbes.com | Megan Poinski

Pete Ruggiero started working at Crayola in 1997 under its previous name, Binney & Smith. In his time at the company, he’s worked in operations, sourcing, supply chain and running its European business. He was COO from 2020 until last year, when he was named CEO. I talked to Ruggiero about the company’s position at the intersection of creativity and nostalgia for consumers of all ages, and its plans for innovation and expansion. This conversation has been edited for length, clarity and continuity.