Megan Williams

London

Writer at Freelance

News Editor at Creative Review

News Editor at Creative Review ✍️ The Guardian, Elephant, Dazed, Crack

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Articles

Brooklyn Film Festival wants you to ditch your devices

1 week ago | creativereview.co.uk | Megan Williams

Screen time gets a bad rap these days – but some screens can give back more than they take away, as Brooklyn Film Festival’s new branding makes clear. Developed by Otherway’s New York office, the positioning and identity of the festival’s 28th edition are based around the idea that good screen time exists if it involves coming together physically around cinema.
Currys reveals humorous award-winning ad

1 week ago | creativereview.co.uk | Megan Williams

The winner of Channel 4’s Diversity in Advertising Award plays on the ‘sigh of relief’ that customers experience when products come with accessibility features In 2024, AMV BBDO was named the winner of Channel 4’s Diversity in Advertising Award for its Currys campaign proposal responding to the brief ‘Inclusive by Design’.
Inside V&A East Storehouse’s spectacular mission

1 week ago | creativereview.co.uk | Megan Williams

The museum’s new east London outpost allows visitors to get up close and personal with its enormous “collection of collections”. We explore the challenges and triumphs of its ambitions to redesign what an institution can be In recent years, in an apparent bid to redress issues around access to the art world, museums and galleries have promised to reimagine institutional frameworks and curatorial methodologies, making lofty pledges about openness and democracy.
Kids appear to deface KFC billboards in Madrid

1 week ago | creativereview.co.uk | Megan Williams

Confectionary brand Fiesta has created a new version of its famous Fresquito lollipop in partnership with KFC. It’s similar to a dip dab, but with the shape and textured coating of KFC’s crispy chicken. To appeal to its young target audience, KFC and Fiesta launched an outdoor activation in Madrid in which billboards, public buildings and cars appear to have been defaced by an army of crayon-wielding kids. While involving kids was no accident, the effect still has an unexpected, spontaneous energy.
Mango’s new film is enjoyably self-referential

2 weeks ago | creativereview.co.uk | Megan Williams

The new campaign film, directed by rubberband, follows Kaia Gerber’s day on a Mango shoot – but not in a conventional documentary sense Mango’s new campaign is wryly named A Mango Campaign, which does a functional job while nodding to the unconventional meta storyline threaded throughout the main film.
Brimm’s identity eschews eco tropes

2 weeks ago | creativereview.co.uk | Megan Williams

When James Haycock launched his own collective, journal and store this year, he wanted it to have sustainable principles baked in. But that didn’t mean the brand would have to show up in the world in a conventional way. Instead of framing climate action in terms of compromises and sacrifices – which although reasonable steps in addressing climate change are hardly an easy sell – the idea is to show that life can still be full of pleasure while caring for the planet at the same time.
Who’s calling the shots in luxury?

2 weeks ago | creativereview.co.uk | Megan Williams

As quickfire micro-trends and global cultural shifts shake up the luxury landscape, we explore the evolving spheres of influence “The tectonic plates that we have in luxury at the moment are moving,” says Deborah Marino, chief strategy officer at Publicis Luxe, the agency’s luxury-focused wing that has offices in Paris, Shanghai and New York. “Between what ‘luxury’ was five years ago, what it was two years ago, and what it is today, we’re seeing changes.
Good Reads: Food newsletter Vittles ventures into print

2 weeks ago | creativereview.co.uk | Megan Williams

Five years ago, in the throes of a global pandemic, food writer and author Jonathan Nunn launched Vittles, and with it a new chapter in culinary writing. For the uninitiated, Vittles is a Substack newsletter bringing together recipes, reviews and rich investigative journalism that are hard to imagine being published elsewhere.
Toblerone highlights the struggles of eating … Toblerone

2 weeks ago | creativereview.co.uk | Megan Williams

The Swiss chocolate brand fully embraces the awkward shape of its product in a new spot by LePub Milan Brands have a strange habit of presenting eating chocolate as a sexy experience. But indulgence doesn’t need to look so glamorous, as Toblerone’s new ad joyfully illustrates. Directed by Martin Werner, the ad showcases the less flattering, cheek-stretching facial contortions caused by Toblerone’s awkward triangular shape.
Nadia Lee Cohen and Martin Parr collaborate on book

2 weeks ago | creativereview.co.uk | Megan Williams

Nadia Lee Cohen has worn many hats. In her 2021 series Hello, My Name Is, the Essex-born, LA-based photographer and director created, performed and shot 33 characters based on nametags she found. For her latest project, she steps into the shoes of Julie Bullard – a character inspired by a real woman named Julie Bullard who once babysat Cohen when she was a child. However, don’t be fooled into thinking this is a faithful biographical depiction of Bullard’s life.