Melissa Daniels
Senior Reporter at Modern Retail
📝Professionally curious 👀 Reporter @modernretail 💻 Rust Belt raised ➡️ desert dweller☀️
Articles
-
3 days ago |
modernretail.co | Melissa Daniels
Glowbar founder and CEO Rachel Liverman recalled recently talking to a 15-year-old shopper who wanted to consult her “ingredient list” before making skin-care purchases. “I said, ‘Where did you learn about that?'” said Liverman, whose company recently released its first bottled cleanser.
-
5 days ago |
modernretail.co | Melissa Daniels
Rebranding is a major rite of passage for many startups. But there’s an art and a science to getting it right in a crowded marketplace where everyone’s looking to stand out. For some companies, a brand refresh dovetails with a national launch, like aluminum-free deodorant brand Cleo and Coco debuting at Whole Foods this month. Other companies, like home essentials brand Full Circle, begin rebranding after noticing challenges with existing messaging.
-
5 days ago |
buff.ly | Melissa Daniels
Rebranding is a major rite of passage for many startups. But there’s an art and a science to getting it right in a crowded marketplace where everyone’s looking to stand out. For some companies, a brand refresh dovetails with a national launch, like aluminum-free deodorant brand Cleo and Coco debuting at Whole Foods this month. Other companies, like home essentials brand Full Circle, begin rebranding after noticing challenges with existing messaging.
-
1 week ago |
modernretail.co | Melissa Daniels
Subscribe: Apple Podcasts • Spotify On this week’s episode of the Modern Retail Podcast, senior reporters Gabriela Barkho and Melissa Daniels break down the latest May retail sales data and explain what it signals about consumer sentiment heading into summer. They also get into announcements from big CPG corporations like Kraft Heinz and General Mills about eliminating artificial dyes in U.S. products amid the “Make America Healthy Again” movement.
-
1 week ago |
modernretail.co | Melissa Daniels
It wasn’t a question of “if” furniture company Perigold would open a brick-and-mortar retail store. Rather, it was a matter of when, said the company’s global head, Rebecca Ginns. “We spent the first few years of the business building across categories and across styles,” she said.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 4K
- Tweets
- 30K
- DMs Open
- Yes
RT @modernretail: Shifting federal rules are having an impact on the world of BNPL firms, with the potential for fewer disclosures to consu…
RT @M13Company: What are best practices for companies with global supply chains at this moment of uncertainty? “The more that people are l…
RT @ramonvanmeer: Everyone says they’d pay more for “Made in the USA.” I tested it. We make a $129 filtered showerhead manufactured in Ch…
