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Melissa Daniels

Yucca Valley

Senior Reporter at Modern Retail

📝Professionally curious 👀 Reporter @modernretail 💻 Rust Belt raised ➡️ desert dweller☀️

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Articles

  • 1 week ago | modernretail.co | Melissa Daniels

    Flower delivery companies and other gift-giving brands are seeing increased demand this Mother’s Day, despite new tariffs hiking up costs and putting pressure on shoppers’ budgets. Online floral platform Urban Stems is anticipating it will have itsmost profitable Mother’s Day yet. CEO Meenakshi Lala said the company’s early sales data shows a higher volume of orders compared to 2024, but also higher average order volume as people order larger bouquets or multiple arrangements.

  • 1 week ago | modernretail.co | Melissa Daniels

    Havenly CEO Lee Mayer said demand for furniture right now feels like “a tale of two cities.” Some customers are buying up what they were eyeing ahead of a potential recession. Others are withdrawing interest altogether, Mayer said. Havenly, which owns multiple furniture brands like Interior Define and runs a design platform, particularly noticed a drop-off in new customer interest after April 2, the day President Donald Trump announced the 10% tariff on all countries.

  • 1 week ago | modernretail.co | Melissa Daniels

    Subscribe: Apple Podcasts • Spotify On this week’s episode, senior reporters Gabriela Barkho and Melissa Daniels get into the shakeup hitting telehealth platforms following the FDA’s crackdown on compounded GLP-1 medications — and what new deals between pharmaceutical companies and platforms like Hims & Hers mean for the future of weight-loss prescriptions.

  • 2 weeks ago | modernretail.co | Melissa Daniels

    The company that bills itself as “a T.J. Maxx for indie brands” is poised to grow, fresh off a fundraising round, viral TikToks and a swell of deal-seeking online shoppers. Offe Market, founded by former fashion buyer Rachel Gannon, sells excess inventory and overstock from about 75 brands in an online marketplace, as well as a physical store in Los Angeles.

  • 2 weeks ago | modernretail.co | Melissa Daniels

    Cleaning company Branch Basics, a $150 million business known for its all-natural, fragrance-free concentrate, is hitting mass retail for the first time this week with a launch in more than 600 Target stores. But it’s doing so with a brand-new product lineup, and its biggest marketing push to date. Online, the company’s hero product is a 33-ounce bottle of cleaning concentrate that sells for $55.

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