Melissa Dixon

Feb 1, 2024 | learn.g2.com | Melissa Dixon

Melissa Dixon is an accomplished content creator and people leader who has developed award-winning, original content programs for industry-leading brands. She is currently Director, Brand and Content Marketing at BigCommerce where she leads the company’s global content strategy, designed to educate and empower ecommerce businesses of all sizes.

Jan 31, 2024 | learn.g2.com | Melissa Dixon |Jeb Dasteel |Paul Berloty

When I became a manager, I started to understand the power of call recording. After working as an inside sales rep for a scale-up tech company, I co-founded my own software business. I was facing some major challenges that needed to be addressed. Business forecasting was time-consuming, our CRM was either empty or full of subjective information, and sales performance was hard to scale. We had some months where we were doing 20% less in sales, and I had no idea what was happening.

Jan 31, 2024 | learn.g2.com | Melissa Dixon |Jeb Dasteel

Gen Z, individuals born between 1997 – 2012, made up 20% of the US population in 2023, nestled right between Gen X (19%) and Millennials (22%). By 2025, they’re projected to surpass Gen X in US digital shoppers, according to forecasts from Insider Intelligence. As Gen Z’s buying power increases, so do their expectations of brands and retailers.