Melissa Kopp

Dec 11, 2024 | cuinsight.com | Sean Galli |Diego Achio |Melissa Kopp |Scott Butterfield

There’s no greater gift to give your competitors this holiday season than a spurned member. And sadly … it’s not a hard gift to give. As Warren Buffet says, “It takes 20 years to build a reputation and five minutes to ruin it.”Once you tarnish your relationship with a member—once you breach his or her trust—it’s incredibly challenging to recover. That means you can’t be reactionary when it comes to member trust.

Nov 26, 2024 | cuinsight.com | Melissa Kopp |Scott Butterfield |Mark Arnold |Diego Achio

For many immigrants and refugees in the United States, fears of financial institutions stem from experiences in their home countries. Political instability, economic crises, or corruption may have eroded trust in banks, leading to cash-based lifestyles. For credit unions, which pride themselves on being community-driven and member-focused, understanding these cultural nuances is essential to earning the trust of these communities and driving product adoption.

Nov 21, 2024 | cuinsight.com | Melissa Kopp |Dan Price |Patty Corkery |Jeffrey Adler

With so many competing financial tools, options, and convenience readily available 24/7, members expect flexibility and control in every aspect of their banking experience—especially regarding payments. The ability to send and receive money seamlessly across multiple platforms is no longer just a "nice-to-have." It's an essential part of member satisfaction. Peer-to-peer (P2P) payments have seen remarkable growth in recent years, which is expected to continue.

May 15, 2023 | cuinsight.com | Melissa Kopp

Credit unions are known for being different – thanks to an amazing people-first business philosophy and an undying dedication to providing better value for member-owners. There comes a time, however, when being different demands action that is undeniably transformational… action that better protects members and gives them the convenience they really crave. Now, where does this transformation take place? It’s within arm’s reach – and right inside your digital banking.