Melissa Ward
Managing Editor, Branded Content at Adweek
I eat marketers like you for breakfast (no, honestly, I prefer a bagel). Melissa Ward, Managing Editor for @TargetMktg, opinions behind Sass Marketing
Articles
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1 week ago |
postandcourier.com | Melissa Ward
Protecting the planet is a year-round responsibility, and that obligation is emphasized each April 22 when the world celebrates Earth Day. In 1969, an oil spill in California killed thousands of sea animals and contributed to significant ocean pollution. This environmental disaster inspired Gaylord Nelson and Denis Hayes to establish Earth Day in 1970 as a global event to raise awareness about environmental issues.
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1 week ago |
adweek.com | Melissa Ward
Jason Bauer is a digital technologist at heart, working across various integrations including tag management solutions, data management platforms, and clean rooms. At SiriusXM Media and AdsWizz, he’s focused on digital audio’s consented user identity and addressability expansion while streamlining data capabilities and the impact of measurement outcomes.
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2 weeks ago |
adweek.com | Melissa Ward
Gillian MacPherson leads the strategy to drive revenue of Epsilon's industry-leading data assets across all digital, ATV, and emerging channels, including marketing, product development, and strategic partnerships.
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1 month ago |
adweek.com | Melissa Ward
Sona Cederquist is a digital media insights expert with 15-plus years of experience on the vendor and publisher side, specializing in full-funnel measurement. She currently leads SiriusXM Media’s ad effectiveness team which focuses on driving revenue through meaningful campaign measurement and insights.
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Sep 11, 2024 |
thearenasc.com | Melissa Ward
When I was young, saying the "L" word was akin to saying a curse word. And you definitely didn't call someone the "L" word, unless they truly deserved it. After last night's debate performance, there should be no doubt left that Trump should absolutely be called a liar. That man wouldn't know the truth if it slapped him in the face. Not only does he lie, but I think he actually believes the lies. And the sad thing is, so do his supporters.
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RT @BMDInc: Need an escape to nature? @yeticoolers has got you covered! This campaign gave us everything we didn't know we needed right now…
This week feels like it's been a year, and my gmail inbox is JAMMED with #covid19 emails. But for this week's #WWTTMarketing post, I want to share 2 of the good ones. These orgs did a great job with their messaging, and deserve some kudos. https://t.co/iPzy27wdjz
RT @TargetMktg: This week, @Sass_Marketing shares the new campaign from @LoveMyPhilly that exposes a centuries-old Thanksgiving cover-up. C…
