Melissa Webster

2 months ago | mitsloanme.com | Melissa Webster |George Westerman

Topics Subscribe Share Less than two years ago, generative AI made headlines with its amazing new capabilities: It could engage in conversations; interpret massive amounts of text, audio, or imagery; and even create new documents and artwork. After the fastest technology adoption in history — with over 100 million users in the first two months — businesses in every industry began experimenting with it.

Jan 22, 2025 | sloanreview.mit.edu | Melissa Webster |George Westerman

Topics How to Maximize the Business Value of Generative AI The promise of generative AI is value — higher revenue, streamlined efficiencies, and more innovative decision-making. Achieving this value isn’t easy. Maximizing it is even harder. This MIT SMR Executive Guide offers expert insights into the strategies needed to get the most out of GenAI.