Articles

  • 2 months ago | mitsloanme.com | Melissa Webster |George Westerman

    Topics Subscribe Share Less than two years ago, generative AI made headlines with its amazing new capabilities: It could engage in conversations; interpret massive amounts of text, audio, or imagery; and even create new documents and artwork. After the fastest technology adoption in history — with over 100 million users in the first two months — businesses in every industry began experimenting with it.

  • Jan 22, 2025 | sloanreview.mit.edu | Melissa Webster |George Westerman

    Topics How to Maximize the Business Value of Generative AI The promise of generative AI is value — higher revenue, streamlined efficiencies, and more innovative decision-making. Achieving this value isn’t easy. Maximizing it is even harder. This MIT SMR Executive Guide offers expert insights into the strategies needed to get the most out of GenAI.

  • Apr 10, 2024 | hbr.org | Thomas H. Davenport |George Westerman

    Siti Rahman, the CEO of Malaysia-headquartered NVF Bank, hurried through the corridors of the university’s computer engineering department. She had directed her driver to the wrong building—thinking of her usual talent-recruitment appearances in the finance department—and now she was running late. As she approached the room, she could hear her head of AI innovation, Michael Lim, who had joined NVF from Google 18 months earlier, breaking the ice with the students.

  • Jan 7, 2024 | tribunecontentagency.com | George Westerman |Tom Peck |Abbie Lundberg

    Preparing Your Organization for a Generative Future MIT Sloan Management Review & Report   January 7, 2024 By George Westerman, Tom Peck, and Abbie Lundberg. George Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and coauthor of Leading Digital: Turning Technology Into Business Transformation. Tom Peck is executive vice president and chief information and digital officer (CIDO) at Sysco (NYSE: SYY).

  • Jan 7, 2024 | tribunecontentagency.com | George Westerman |Sam Ransbotham |Abbie Lundberg

    Generative AI Demystified: What It Really Means for Business MIT Sloan Management Review & Report   January 7, 2024 By George Westerman, Sam Ransbotham, and Abbie LundbergGeorge Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and coauthor of Leading Digital: Turning Technology Into Business Transformation.

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