Melody Brue
Principal Analyst at Analyst
Top 15 Ranked Analyst Globally. Collab, CX, CRM, Ent. Apps+ VP & Principal at Moor Insights & Strategy. Forbes Contributor. Former CMO, Momx7 ⚾️ ✌️ 🦆 🦬
Articles
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1 week ago |
forbes.com | Melody Brue
As the summer sports season heats up, technology companies are going beyond traditional sponsorships and leveraging high-profile sporting events to demonstrate their technical capabilities. Rather than merely paying a sponsorship fee and splashing the corporate logo around the venue, more tech providers are actually putting their know-how to work to help sporting events run better.
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1 week ago |
moorinsightsstrategy.com | Melody Brue
At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders. ServiceNow’s strategic move occurs as businesses navigate increasingly complex customer journeys and face demands shaped by empowered customers. Let’s dig into the key components of the platform revealed at Knowledge 2025 and the strategic path that led ServiceNow to this expanded role in the CRM space.
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2 weeks ago |
forbes.com | Melody Brue
Last week at its virtual Content + AI Summit, Box announced significant AI enhancements to its platform, with the aim of significantly reshaping not only its own capabilities, but perhaps enterprise content management more broadly. By embedding advanced AI into its Content Cloud, Box wants to create an intelligent system to automate content processes, uncover insights from unstructured data, improve decision making and even uncover untapped business opportunities.
The Enterprise Applications Podcast – Episode 8: Unlocking AI-Powered Insights with IBM watsonx.data
2 weeks ago |
moorinsightsstrategy.com | Melody Brue |Patrick Moorhead
In this episode of The Enterprise Applications Podcast, hosts Melody Brue and Robert Kramer dive into the transformative power of IBM watsonx.data, live from IBM Think in Boston. They discuss how enterprises can unlock the potential of generative AI by addressing one of the biggest challenges in AI adoption- managing vast and complex unstructured data. From new IBM features to real-world success stories, they unpack what enterprises need to do beyond technology to fully embrace AI at scale.
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3 weeks ago |
moorinsightsstrategy.com | Melody Brue
Adobe MAX has always been a conference where the company puts creativity at the forefront. I’ve experienced this firsthand by attending U.S. versions of the event over the past few years. Last week’s Adobe MAX 2025 event in London continued this tradition, featuring a broad range of updates and new features across the company’s Creative Cloud suite and the Firefly generative AI platform.
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Looking forward to my discussions at InfoComm in June!
Coming soon from #InfoComm2025! Tune in with analyst @MelodyBrue (@MoorInsStrat) as she sits down with Beau Wilder, @HP's Head of Customer Experiences to share insights on how technology is reshaping the customer experience landscape. https://t.co/41ddbbTx8I https://t.co/ClDEk1t1Uf
RT @MoorInsStrat: Our analyst team is dispersed across major tech hubs this week and will deliver real-time insights from industry events.…
RT @TheSixFiveMedia: We're excited to welcome Aaron Levie (@levie), CEO & Co-Founder of @Box, as the Opener for Day 3 of The Six Five Summi…
