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Sep 19, 2024 | 
shotkit.com | Jeff Collier |Michael Bierut |Rob Janoff |Will Paterson
Creating a logo that’s both unique and memorable is a big challenge for designers. Research shows we aren’t as good at remembering logos as we think. Maybe it’s because most designs out there are overcomplicated. Or perhaps companies are rebranding too often. It might also come down to how our brains work—we tend to overlook unnecessary details. Regardless of the reason, logo designers have their work cut out for them.
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Feb 19, 2024 | 
yalealumnimagazine.com | Michael Bierut
No matter what direction you’re coming from, when you approach the Yale campus, your first encounter will probably be with a blue sign. The color tips you off, of course, but there’s also that typography. Most signs use sans-serif lettering, bold and blunt: think STOP, or TRUMBULL STREET 1/4 MILE. But the blue signs are different. They have an elegant, classic typeface: white on Yale blue, carefully spaced as if on the title page of a classic book.
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Feb 3, 2024 | 
ted.com | Michael Bierut
By Michael Bierut Get a daily email featuring the latest talk, plus a quick mix of trending content. By subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy Policy
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Dec 5, 2023 | 
designobserver.com | Michael Bierut |Jessica Helfand
Major League Soccer recently launched MLS GO, a recreational soccer program for kids in 18 cities who may not have access to existing soccer groups and initiatives. To do so, they reached out to NYC brand studio Athletics to create the visual identity, brand positioning, and name. The new branding is aimed at the 4-14 market and is led by a brightly colored mascot created from the word "GO" itself.
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Sep 24, 2023 | 
designobserver.com | Michael Bierut |Jessica Helfand
09.25.23 The Editors | Twenty Years of Design Observer When does a picture solidify a news story, and when does it merely sensationalize it? Does typography tell part of the story—or all of it? How does design reinforce—or refute—a journalist’s rhetoric? And if you can’t judge a book by its cover, what about a magazine?
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Sep 21, 2023 | 
designobserver.com | Michael Bierut |Jessica Helfand
09.22.23 The Editors | Twenty Years of Design Observer Design is a natural topic for television. And for movies. And for everything in between, especially now that nearly all of these things are delivered across portable screens: transactional, voyeuristic, evocative, provocative, our screens increasingly function as a form of shadow government tethering us to all kinds of narratives that extend our reach, both real and imaginary, functional and fictional.
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Sep 21, 2023 | 
designobserver.com | Michael Bierut |Jessica Helfand
The Editors | Twenty Years of Design Observer What does design have to do with sadness, or fury? With kindness—or loss? With empathy, and asking better questions? (With honesty, and seeking better answers?) A fundamental tenet of design practice, humanism reminds us that we make things as people, for people: not for audiences, or for metrics, or for users—but for real people.
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Sep 20, 2023 | 
designobserver.com | Michael Bierut |Jessica Helfand
09.20.23 The Editors | Twenty Years of Design Observer Like designers in their attention to sentient observation, scientists are trained to ask penetrating questions. They’re interrogators, and instigators, cartographers, and data-obsessives, procedure-followers, temperature-takers, and integrators— tireless seekers of clear, cogent, demonstrable evidence—much of which is visual. (Like grids!) Scientists probe and manipulate and channel and divide.
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Sep 19, 2023 | 
designobserver.com | Michael Bierut |Jessica Helfand
09.19.23 The Editors | Twenty Years of Design Observer To be part of a design community, in 2003—back in the comparatively prehistoric age that preceded social media—meant participating in conversations with designers and scholars, students and business owners, technologists, educators, artists, and writers all over the world. Exchanges were spirited. Comments were dense. Disagreement was supercharged, and engagement (often) stratospheric.
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Sep 18, 2023 | 
designobserver.com | Michael Bierut |Jessica Helfand
09.18.23 The Editors | Twenty Years of Design Observer Questions of patronage (think clients!) and purity (think concepts!) often lead us to place binary restrictions on how we “read” visual form, but the question of whether design requires a client (or art a connoisseur) does a disservice to all of it.
