Rob Janoff

Sep 19, 2024 | shotkit.com | Jeff Collier |Michael Bierut |Rob Janoff |Will Paterson

Creating a logo that’s both unique and memorable is a big challenge for designers. Research shows we aren’t as good at remembering logos as we think. Maybe it’s because most designs out there are overcomplicated. Or perhaps companies are rebranding too often. It might also come down to how our brains work—we tend to overlook unnecessary details. Regardless of the reason, logo designers have their work cut out for them.

Aug 16, 2024 | cultofmac.com | Luke Dormehl |Apple logo |Regis McKenna |Rob Janoff

August 27, 1999: Apple swaps out the striped, multicolored logo the company used since 1977 for a new single-color version. The evolution of the iconic Apple logo from rainbow to monochrome shocks many longtime fans. However, it is part of a sustained, company-wide overhaul led by Apple CEO Steve Jobs. The makeover includes new products, the “Think Different” ad campaign and, eventually, the removal of the word “Computer” from the company’s name.