Michael Ehrlich
Editor and Writer at Sports Illustrated
#GIRLDAD • Brand Builder x Storyteller • NIL & Sneakers Editor/Writer, @SINow • Adjunct Professor, @USC • [email protected]
Articles
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2 days ago |
si.com | Michael Ehrlich
Five-time All-American Villanova distance runner Marco Langon is no stranger to making history. From cross country to indoor to outdoor, the junior has made a name for himself as one of the top runners in the country. Now, the 20-year-old is making history for one brand entering the NIL space. Famous globally - and since 1948 - for their soccer cleats and running shoes, Italian sportswear brand Diadora is jumping into the NIL world with Langon as their first athlete partner.
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4 days ago |
si.com | Michael Ehrlich
Classic American sneaker brand P.F. Flyers - made famous in pop culture by the 1993 film "The Sandlot" - is bringing back an iconic design element in a new collection inspired by a NBA legend. The Massachusetts-based brand has a long-standing relationship with Celtics great Bob Cousy - dating back to1958 when they came together for the first athletic shoe endorsement ever - and P.F. Flyers' The Captain Collection is inspired by the Hall of Fame point guard.
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6 days ago |
si.com | Michael Ehrlich
The historic momentum continues for women's basketball as the WNBA Draft tipped off this week with superstar players - from All-Americans to National Champions - taking their talents to the next level. To celebrate the moment, sports and entertainment collectibles company Panini America is set to release a limited edition "instant" card collection for the future W stars.
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1 week ago |
si.com | Michael Ehrlich
22-time Grammy Award winner Kendrick Lamar has followed up his iconic Super Bowl halftime performance by now being featured at the center of Gatorade's latest marketing campaign “Lose More. Win More," that features a star-studded roster of athletes from College Football, the NFL, WNBA and NBA. With a voiceover throughout the commercial and his "peekaboo" track featured, Lamar -- the first musician in a Gatorade campaign -- continues his momentum in the sports arena.
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1 week ago |
si.com | Michael Ehrlich
First appearing at the 2024 Paris Olympics on the feet of LeBron James, Nike and Hyperice have now officially revealed photos and information regarding their highly-anticipated Hyperboot collaboration. Arriving in the US on May 17, the $899 Hyperboot is a complete game-changer for the athlete warm-up and recovery process.
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BREAKING: Texas QB Arch Manning expands #NIL partnership with @PaniniAmerica to included signed memorabilia, his first such deal. https://t.co/Z0LQbwHWMc
Miami QB Cam Ward signs surprising footwear deal ahead of likely being the top pick in the upcoming NFL Draft. https://t.co/nGdEIRrapn
RT @MichaelEhrlich: Prior to the start of the NCAA gymnastics championships and her appearance at the House v. NCAA hearing, I spoke with…