Michael Ehrlich
Editor and Writer at Sports Illustrated
#GIRLDAD • Brand Builder x Storyteller • NIL & Sneakers Writer - On SI, a part of @SINow • Adjunct Professor, @USC • [email protected]
Articles
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2 days ago |
si.com | Michael Ehrlich
After a somewhat disappointing first season in the Big Ten Conference, USC is leveling up their NIL efforts on the football and basketball recruiting trails and via a groundbreaking partnership with college sports' leading media and technology brand.
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3 days ago |
si.com | Michael Ehrlich
Ahead of her appearance at the upcoming AthleteCon 2.0 NIL event, former LSU gymnast and trailblazer in the space Livvy Dunne has added a new partnership to her diverse brand portfolio. The Tiger great announced via Instagram that she has signed with Invisalign, highlighting how the orthodontic treatment brand helps give her confidence in the gym or walking the red carpet.
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4 days ago |
si.com | Michael Ehrlich
With one more season of high school football ahead for the LSU-committed Tristen Keys, the top wide receiver recruit in the 2026 class is joining a new team off the field. The Hattiesburg, Miss.-native has signed a NIL partnership with adidas, as the latest top prospect on the brand's growing high school football roster. Keys is the newest signing for adidas, who counts fellow top receiver recruits Chris Henry Jr. and Kayden Dixon-Wyatt as NIL endorsers.
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1 week ago |
si.com | Michael Ehrlich
The defending national champion Florida basketball team received a major boost in their upcoming title defense when Princeton star guard Xaivian Lee transferred to the Gators in April. Now, the former two-time All-Ivy League honoree is capitalizing on his move to Gainesville in the form of a historic NIL deal.
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1 week ago |
si.com | Michael Ehrlich
With NIL approaching it's fourth birthday, the leading content educator in the space is expanding her student-athlete event to new heights. Sam Green's AthleteCon returns to Charlotte for year two of a unique and exclusive experience that provides tangible and actionable value for college athletes across the country.
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A closer look at new Raiders running back Ashton Jeanty’s Swarovski Crocs that he debuted last night on the #NFLDraft red carpet. https://t.co/XzBlqSl2kZ
BREAKING: Texas QB Arch Manning expands #NIL partnership with @PaniniAmerica to included signed memorabilia, his first such deal. https://t.co/Z0LQbwHWMc
Miami QB Cam Ward signs surprising footwear deal ahead of likely being the top pick in the upcoming NFL Draft. https://t.co/nGdEIRrapn