
Michael Feeley
Copywriter and Business Journalist at New Digital Age
Copywriter and comms consultant.
Articles
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3 weeks ago |
newdigitalage.co | Michael Feeley
Tommy Hilfiger, part of PVH Corp. has launched a new global marketing campaign, created and produced by Sid Lee Sport, to celebrate the fashion retailer’s groundbreaking partnership with the F1® The Movie – the highly anticipated Apple Original Films production premiering later this month starring Damson Idris and Brad Pitt.
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3 weeks ago |
newdigitalage.co | Michael Feeley
Brave Bison has appointed Isabel Villadolid as Lead Creative Strategist within its Performance division. Reporting to Matt Garbutt, Director of AI and Creative, Villadolid will take the lead on creative strategy across digital customer journeys and paid social campaigns, bringing deep expertise in translating insight into performance-led ideas.
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3 weeks ago |
newdigitalage.co | Michael Feeley
Fremantle and Merzigo, a global monetization partner for premium streaming content, have renewed their collaboration with a multi-year, multi-channel agreement that sees an extension of their AVOD partnership and a new publishing arrangement. Under the extended partnership, Merzigo will publish a bespoke selection of Fremantle’s catalogue content on Fremantle-owned YouTube and Meta channels.
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3 weeks ago |
newdigitalage.co | Michael Feeley
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
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3 weeks ago |
newdigitalage.co | Michael Feeley
In a world-first innovation, global marketing group Dentsu will bring together its own platform’s original data – derived from comprehensive global surveys – and new eye tracking research conducted by industry-leading attention specialists Lumen Research on behalf of the Co-op Media Network, focusing on the convenience store marketplace. Findings from the research challenge conventional wisdom about in-store media’s effectiveness.
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