Michael Feeley

Glasgow

Copywriter and Business Journalist at New Digital Age

Copywriter and comms consultant.

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Articles

CEO Q&A: Mike Follett discusses new US patent for Lumen Research’s eye-tracking platform - New Digital Age

2 weeks ago | newdigitalage.co | Michael Feeley

Lumen Research has secured its U.S. patent for its end-to-end eye-tracking data collection platform. The business now has a patent covering the United States, Europe, and the rest of the world, becoming the first attention technology company to reach this milestone.
Q&A: Sky Media’s Dan Cohen introduces Sports Marketplace

2 weeks ago | newdigitalage.co | Michael Feeley

Sky Media, the advertising sales arm of Sky, has officially launched the first phase of its new Sports Marketplace, which simplifies advertiser access to Sky Sports and TNT Sports’ extensive live sports inventory. New Digital Age spoke to Dan Cohen, Director of Transformation and Strategic Programmes at Sky Media, to find out more…What factors led Sky Media to develop the new Sports Marketplace?
Agency news: the7stars, Brothers & Sisters, iProspect and more

2 weeks ago | newdigitalage.co | Michael Feeley

Independent media agency the7stars has unveiled Gravity Connect, a new audience insights and activation platform designed to tackle the growing challenges surrounding precision targeting and data fragmentation in digital advertising. Built in partnership with geo-behavioural specialists Starcount and addressable audience platform Evorra, Gravity Connect unifies first, second, and third-party data at the full postcode level.
Talent Tracker: Saatchi & Saatchi Wellness UK, Fox Agency, KOMI Group and more

2 weeks ago | newdigitalage.co | Michael Feeley

Saatchi & Saatchi Wellness UK has appointed Dr Kathryn Stewart as Head of Strategy, effective immediately. Stewart will focus on expanding the breadth of the agency’s strategic capabilities and leading the development of the team. This will include broadening the team’s expertise across the full spectrum of commercial and brand strategy to meet healthcare clients’ need for transformation.
Meet the Revolutionaries: Lena Arbery of Tripadvisor

3 weeks ago | newdigitalage.co | Michael Feeley

New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. The ‘Meet the Revolutionaries’ interviews focus on the efforts of the industry executives helping to drive digital marketing forward into a new era of data collaboration.
Talent Tracker: Brave Bison, Channel Factory, Havas, and more

3 weeks ago | newdigitalage.co | Michael Feeley

Sam Hailstone has joined Brave Bison as Director of Organic Performance, reporting to Rebecca Brown. Hailstone boasts a background leading SEO teams both client and agency side at the likes of Net-A-Porter Group, OMD UK, and Razorfish. Channel Factory, a brand suitability and contextual advertising platform, has appointed Luca Di Cesare to Head of Innovation EMEA. In this newly created role, he will spearhead AI-driven innovation.
Brave Bison acquires independent agency Builtvisible

4 weeks ago | newdigitalage.co | Michael Feeley

Media, marketing and technology company Brave Bison has acquired independent agency Builtvisible. Founded in 2009, Builtvisible delivers SEO, content strategy and digital PR services to clients across the retail, travel and financial services sectors, including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group. As part of the deal, Builtvisible will be integrated into Brave Bison’s existing Performance and Commerce practice, under newly promoted CEO Hannah Kimuyu.
Content authentication platform IdentifAI appoints Kate Burns as VP for EMEA

1 month ago | newdigitalage.co | Michael Feeley

Digital industry veteran Kate Burns has joined IdentifAI’s team as vice-president for EMEA. IdentifAI is an advanced AI-driven platform that detects and authenticates digital content, ensuring reliability by distinguishing genuine media from AI-generated or manipulated creations.
New Business Bulletin: Sky Media, Axis, Nexxen and more

1 month ago | newdigitalage.co | Michael Feeley

Sky Media, the advertising sales arm of Sky, has officially launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November, the marketplace simplifies advertiser access to Sky Sports and TNT Sports’ extensive live sports inventory. Advertisers can now book campaigns across individual games and tournaments, with a choice of event-based buys and flexible, impression-based packs.
Agency News: Spike, Live & Breathe, Wolfenden and more

1 month ago | newdigitalage.co | Michael Feeley

Digital marketing agency Spike has been appointed by leading online classified platform, Gumtree, to help manage and grow their paid search campaigns. Spike will support Gumtree’s ambitious plans to scale with data insight, audience building, ad copy, and channel optimisation, to help improve performance at a brand and campaign level.