Michael Lasky

San Francisco

Writer at Freelance

From PCs to wine, that's my writing-editing cauldron

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Articles

Applying Attorney-Client Privilege to PR & Comms

Apr 3, 2024 | odwyerpr.com | Jennifer Klausner |Michael Lasky |Daniel Finnegan

(L to R) Daniel Finnegan, Jennifer Klausner & Michael LaskyPublic relations firms are increasingly occupying an important seat at the table when their clients confront a crisis of one type or another. The 24-hour news cycle and the constant availability of “trending” information on social media have only exacerbated the need for effective strategic communications.
Influencing the Best Outcome with Influencers

Mar 6, 2024 | odwyerpr.com | Michael Lasky |Paavana L. Kumar

•Another Banner Year for Influencer Marketing in 2023Tue., Feb. 14, 2023•TikTok Beats Instagram for Top Influencer PlatformTue., Dec. 13, 2022TikTok has beaten out influencer mainstay Instagram to become the most popular social-media platform for influencer marketing, according to a new study. •Ketchum Seeks Greater Influence Wed., Jan. 26, 2022Ketchum has hired Jenny Heinrich of Finn Partners and Heather Green of GroupM as executive VPs in its influencer marketing group.
Use of Gen AI in Political Campaigns

Feb 14, 2024 | odwyerpr.com | Samantha G. Rothaus |Michael Lasky

Michael Lasky & Samantha RothausElection season is fully underway in the United States and, as in most presidential election years, publications, airwaves, and social media feeds are increasingly becoming crowded with campaign messaging. The emergence of generative artificial intelligence (Gen AI) technology is a curveball that has the potential to significantly disrupt and erode voter trust in the media and governmental leadership.