Michael MacLaren

2 days ago | rolandberger.com | Michael Knott |Michael MacLaren

ByMichael Knott andMichael MacLaren Simulation capabilities are critical to the success of VFX houses. But in a changing industry environment, too many are failing to adapt to the new realities of constrained production budgets and shifting preferences, meaning they miss out on new opportunities. By specializing in niche simulation areas, such as characters, dynamic scenes or crowds, studios can better showcase their skills, enhance their bid-win rates and attract the best talent.

Feb 26, 2025 | rolandberger.com | Michael Knott |Michael MacLaren

ByMichael Knott andMichael MacLaren AI promises to revolutionize the VFX (visual affects) and animation industry, but AI is not new to this industry. While practical generative AI use cases are still emerging, the true value and cost remain uncertain. We evaluated potential use cases to determine the most promising opportunities.