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Michaela Tomchek

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  • Nov 27, 2024 | intelligence.coffee | Michaela Tomchek

    Skilled baristas are leaving specialty coffee for better-paying jobs in sectors like luxury & fashionThese brands can offer baristas up to double what specialty coffee shops paySpecialty coffee faces challenges as automation threatens to fill the talent gapWORKING in specialty coffee demands a unique blend of skills, time, dedication, professionalism, and passion. Yet, for many, turning a love of coffee into a sustainable career proves challenging.

  • Nov 14, 2024 | intelligence.coffee | Michaela Tomchek |Jordan Montgomery

    Aspirational marketing works well, but risks backlash if it lacks authenticityCeremonial cacao is booming in the US, sold as a mystical, ritual experience – though many claims remain unverifiedConsumer trust is dropping fast: only 50% of US consumers trust brands – and even fewer among Gen ZWHEN buying products, consumers are often driven by the desire for a specific feeling, the fulfilment of a dream, or a memorable experience.

  • Oct 24, 2024 | intelligence.coffee | Michaela Tomchek |Jordan Montgomery

    Coffee is central to Italian culture – but traditional espresso culture still dominatesIn 2018, Italy had 150,000 traditional coffee bars compared to only 100 specialty coffee shops But things are changing – younger people are pushing for slower, more mindful consumptionItaly has long been the bastion of traditional coffee culture, where espresso is king, and the ritual of a quick shot at the local bar has remained largely untouched for generations.

  • Jul 4, 2024 | intelligence.coffee | Michaela Tomchek

    Demand for organic products is rising – the global organic market was worth $133 billion in 2021 aloneMeanwhile, the demand for environmentally friendly cleaning products is also growingCoffee brands could tap into these trends by offering organic coffee from farm to cup – including brewingORGANIC is one of the most recognisable labels on the shelves, and demand for organic coffee is growing.

  • Jun 13, 2024 | intelligence.coffee | Michaela Tomchek

    35% of Mexico’s coffee production is reportedly “high-quality”As such, some exporters are moving into Mexico from origins such as ColombiaHowever, there are plenty of infrastructure challenges to consider“IN THE last five years many companies from different origins have arrived with the intention of exporting coffee from Mexico to other latitudes,” says Pablo Salazar Velasco, Director of Corporate Affairs at Cafeologia.

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