Michal Christine Escobar

2 days ago | hospitalitytech.com | Michal Christine Escobar

With a single click, countless unsuspecting guests are misled, believing they’re booking directly with hotels, when in reality, their money is siphoned away by fraudulent websites. In the shimmering facade of today’s online travel industry, the greatest threat to consumers isn’t poor service or bad weather — it’s deception. Beneath the glossy websites and promises of “best rates” is a scam costing travelers billions every year.

2 days ago | hospitalitytech.com | Michal Christine Escobar

As hospitality leaders continue grappling with labor shortages and high turnover, many are realizing that traditional recruiting methods just can’t keep up. While the sector slowly recovers from pandemic-era disruptions, employee expectations have evolved—demanding better conditions, more flexibility, and meaningful career growth.

3 days ago | hospitalitytech.com | Michal Christine Escobar

Travel demand is on the rise – Spring Break spending alone jumped nearly 14% year over year. Yet, despite this surge, many hospitality brands are struggling to deliver the seamless, personalized experiences that guests expect across digital and in-person touchpoints. A core issue? Too often, returning guests go unrecognized unless they’re actively logged in – whether they’re booking online, using a mobile app, interacting with a kiosk, or speaking to a call center agent.

3 days ago | hospitalitytech.com | Michal Christine Escobar

Turning Ambition into Action: Overcoming Barriers to Sustainable Tech AdoptionWhile guest expectations are clearly nudging the hospitality industry toward more sustainable operations, turning those ambitions into actionable change isn’t always straightforward. Hoteliers face real challenges—technical, financial, and cultural—when introducing new sustainability technologies into existing operations. For many properties, the biggest hurdle is cost.

3 days ago | hospitalitytech.com | Michal Christine Escobar

Today’s travelers expect more than just comfort and convenience—they want to know their stay aligns with their values. For hotels, this shift presents a powerful opportunity to turn sustainability into a loyalty-driving asset. Across the hospitality industry, environmental sustainability has evolved from a marketing tagline into a baseline guest expectation. That’s especially true among Millennial and Gen Z travelers, who increasingly select hotels based on their environmental practices.