Michel Hogan

Melbourne

Featured in: Favicon

medium.com Favicon

telegraph.co.uk Favicon

monocle.com Favicon

crikey.com.au Favicon

smartcompany.com.au Favicon

womensagenda.com.au Favicon

theguadalajarareporter.net

Articles

From brand to bland, what’s up with Jaguar's new look?

Nov 28, 2024 | smartcompany.com.au | Michel Hogan |Sally Branson Dalwood |Mia Fileman |Natalie Dean-Weymark

It’s easy to throw stones from the cheap seats. But organisations that take a blow torch to heritage as part of a relaunch make me wonder why they didn’t just start anew? The venerable Jaguar is back in the news and courting controversy. Ditching its hugely recognisable leaping panther in favour of … I’m not sure how to describe the bland, abstracted, typographic moniker and generic catch phrases such as “delete ordinary”. Seriously you can’t make this stuff up.
Want change? Provide clarity for people’s Elephants and Riders

Sep 30, 2024 | michelhogan.medium.com | Michel Hogan

Michel Hogan·Follow4 min read·--As value accumulates or erodes in a brand, what and how you do things change. Is value building nicely? Do more of those things. That’s change. Eroding like the beach at high tide, stop or switch things around. Also change. Those changes with a small c happen endlessly and usually unnoticed. People in organisations often say, ‘Things never change around here’. Nonsense, we’re constantly twiddling at the edges of our stuff.
What a flip-turn teaches about success

Aug 12, 2024 | michelhogan.medium.com | Michel Hogan

When Ariana Titimus won her second 400-metre freestyle gold medal this week, she was a well-oiled machine. Her talent is undeniable. But do we give enough thought to the world of training and relentless practice under those smooth strokes? Sociology professor Daniel Chambliss researched the qualities of elite swimmers, and he observed the following about what creates excellence:“Excellence is mundane.
Is engagement asking too much of employees?

Aug 12, 2024 | smartcompany.com.au | Michel Hogan

The Gallup organisation recently released its annual State of the Global Workforce survey results. The news is mixed. What they call engagement is up slightly to 23%, but that small shift doesn’t offset the massive deficit of those disengaged. But what is engagement anyway? The theory began its march to prominence in a 1990 paper by William Kahn from Boston University, “Psychological Conditions of Personal Engagement and Disengagement at Work”.
Become a values virtuoso

Jul 25, 2024 | michelhogan.medium.com | Michel Hogan

Once you know what your values mean, you can begin the climb to mastery. Still, the gap between the bottom two layers of the pyramid and the top three is akin to calling the Grand Canyon a ditch. The chasm is so rarely bridged because it takes concerted discipline and consistent effort. These are the opposite of how many people approach values. Performative and shallow, the work is often designed to make people feel good in the short term at the cost of long-term progress.
Will CrowdStrike’s brand survive the ‘blue screen of death’?

Jul 22, 2024 | smartcompany.com.au | Michel Hogan

Did you get the blue screen of death? CrowdStrike is having a very bad week. It’s early days on the details, and plenty of pundits have already weighed in on what happened and the potential cost. Because when you promise your product will protect computers and instead it shuts them down, your brand will take a hit. However, brand hits happen every day. Okay, so they don’t usually cause global chaos. Still, value does constantly shuffle into and out of the brand.
Why customer loyalty is a one-sided relationship benefiting corporates

Jun 16, 2024 | smartcompany.com.au | Michel Hogan

Loyalty is in the news. Not for a fuzzy feel-good program designed to woo customers as repeat spenders. Instead, IAG is subject to a class-action lawsuit by Slater and Gordon. The suit charges that the insurer used AI to target long-standing customers to hike their premiums because they were ‘loyal’ and less likely to leave. For years, organisations have used perks and promises to keep customers. It’s big business. Airlines and supermarket programs are valued at hundreds of millions of dollars.
The first steppe(s) up the Values Pyramid

Jun 14, 2024 | michelhogan.com | Michel Hogan

The first steppe(s) up the Values Pyramid Posted at 00:35h in Unheroic Work, Values Reading Time: 3 minutesThe word steppe comes from 15th-century Russia and means ‘further origin uncertain’, which neatly captures the nature of values. While they’re often presented as fully formed imperatives.
The first steppe(s) up the Values Pyramid

Jun 13, 2024 | michelhogan.medium.com | Michel Hogan

The word steppe comes from 15th-century Russia and means 'further origin uncertain', which neatly captures the nature of values. While they're often presented as fully formed imperatives. They're not. It's an ongoing process to find them, understand them and use them to guide choices every day. But first. Vast and often untravelled lands lie between 'I think this is how I will do things' and 'this IS how I do things'. How you traverse that territory is captured in the Values Pyramid*.
Sam Bankman-Fried, Elon Musk and how one person’s actions can erode a brand

Apr 8, 2024 | smartcompany.com.au | Michel Hogan

Before he was convicted to serve 25 years in prison for fraud last week, Sam Bankman-Fried aligned himself with a movement known as Effective Altruism. They welcomed him with open arms, happy for the boost in awareness he generated and a corresponding increase in those taking up the cause. Then Fried’s crypto-fund FTX imploded. Fried was indicted. And suddenly, that association wasn’t seen as such a good idea.