Natalie Dean-Weymark

Nov 28, 2024 | smartcompany.com.au | Michel Hogan |Sally Branson Dalwood |Mia Fileman |Natalie Dean-Weymark

It’s easy to throw stones from the cheap seats. But organisations that take a blow torch to heritage as part of a relaunch make me wonder why they didn’t just start anew? The venerable Jaguar is back in the news and courting controversy. Ditching its hugely recognisable leaping panther in favour of … I’m not sure how to describe the bland, abstracted, typographic moniker and generic catch phrases such as “delete ordinary”. Seriously you can’t make this stuff up.

Aug 5, 2024 | smartcompany.com.au | Natalie Dean-Weymark

We’ve all heard of the dark horse, right? But how about the green horse? It’s the unexpected leader in brand land during this cost of living crisis, and these businesses are heads above the rest in terms of positioning themselves for price increases. Who is this noble stallion, you ask? Well, it’s those unicorns from the purpose-led space.