Mike Herzog

Jan 25, 2024 | webwriterspotlight.com | Alexis Davis |Rachel Burns |Miles Oliver |Mike Herzog

Woman browses a holiday and travel website before booking a holiday package. Photo: Holiday Gems/Flickr. More than half (61%) of marketers say generating website traffic and leads is a top priority. A lead is a potential customer who has shown interest in your offering, while a lead generation strategy includes tactics to attract all those interested prospects and convert them into customers.