Rachel Burns

Nov 5, 2024 | activecampaign.com | Rachel Burns

Cyber Monday is a high-stakes game with huge rewards—but only if you’re prepared to play. This massive online shopping day can bring in a flood of traffic, eager shoppers, and record-breaking sales. It can also bring challenges like website crashes, intense price competition, and the logistical hurdles of meeting skyrocketing demand.

Feb 20, 2024 | activecampaign.com | Rachel Burns

While email marketing is a great tool to bring people to your site, you can’t simply set up a newsletter and hope for the best. From subject lines to preheaders and A/B testing to personalization, there’s a lot that goes into using email marketing effectively. One of those tactics is trigger words–and there are a lot of ways to use them. Let’s take a look at how you can use trigger words to convert more people on your email list. A trigger word is any word that drives someone to act.

Jan 26, 2024 | webwriterspotlight.com | Elis Enano |George Mathews |Alexis Davis |Rachel Burns

Ergonomics is the study focused on optimizing people's performance within their work environment. An ergonomist aims to tailor or adapt work processes to suit the individual worker, prioritizing their comfort and safety. The core objective is to eradicate discomfort and minimize injury risks stemming from work-related activities.

Jan 26, 2024 | webwriterspotlight.com | Rachel Burns |George Mathews |Alexis Davis |Christoph Leitner

Being pregnant is, without a doubt, one of the most beautiful things you can experience as a woman. And since nowadays a career is also significant, there are a lot of pregnant women out there who would want to carry on with their professional duties in the workplace. Many pregnant women try to keep working for as long as possible before giving birth.

Jan 25, 2024 | webwriterspotlight.com | Alexis Davis |Rachel Burns |Miles Oliver |Mike Herzog

Woman browses a holiday and travel website before booking a holiday package. Photo: Holiday Gems/Flickr. More than half (61%) of marketers say generating website traffic and leads is a top priority. A lead is a potential customer who has shown interest in your offering, while a lead generation strategy includes tactics to attract all those interested prospects and convert them into customers.