Mike Pastore

1 week ago | martech.org | Mike Pastore

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. MarTech’s 2025 State of Your Stack Survey found nearly one-quarter of the tools and capabilities marketers plan to add to their stacks will be homegrown solutions. While nearly 60% of those new tools will come from commercial vendors, this is a surprising turnaround.

1 week ago | harro.com | Mike Pastore

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. MarTech’s 2025 State of Your Stack Survey found nearly one-quarter of the tools and capabilities marketers plan to add to their stacks will be homegrown solutions. While nearly 60% of those new tools will come from commercial vendors, this is a surprising turnaround.

1 week ago | martech.org | Mike Pastore

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business outcomes or provide actionable insights. Let’s take a closer look at seven common vanity metrics, why they’re considered weak and what you can use to replace them.

1 week ago | harro.com | Mike Pastore

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business outcomes or provide actionable insights. Let’s take a closer look at seven common vanity metrics, why they’re considered weak and what you can use to replace them.

1 week ago | martech.org | Mike Pastore

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies. Founded in 2013, Helsinki-based Supermetrics analyzes 15% of global ad spend. The acquisition combines the data intelligence capabilities of Supermetrics with Relay42’s real-time personalization technology.