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6 days ago | 
martech.org | Mike Pastore
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. The 2025 AMA Marketing Skills Report identifies the skills marketers need to thrive today and in the future. The report is based on a survey of more than 1,200 marketers, more than 450 job postings and interviews with industry experts.
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1 week ago | 
martech.org | Mike Pastore
HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.
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1 week ago | 
martech.org | Mike Pastore
If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, “It’s complicated.”And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in data’s relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.
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1 week ago | 
martech.org | Mike Pastore
Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. As previously reported, 2025 saw a rise in homegrown martech applications, which were on the verge of extinction in the 2024 MarTech Replacement Survey. The 2025 report also found that martech stacks grew in terms of the number of applications and capabilities.
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1 week ago | 
martech.org | Mike Pastore
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers.
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1 week ago | 
harro.com | Mike Pastore
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers.
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1 week ago | 
harro.com | Mike Pastore
If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, “It’s complicated.”And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in data’s relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.
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1 week ago | 
harro.com | Mike Pastore
Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. As previously reported, 2025 saw a rise in homegrown martech applications, which were on the verge of extinction in the 2024 MarTech Replacement Survey. The 2025 report also found that martech stacks grew in terms of the number of applications and capabilities.
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1 week ago | 
martech.org | Mike Pastore
There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI. It’s everywhere, it’s maturing quickly and it’s not going to stop. If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably don’t even notice.
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1 week ago | 
martech.org | Mike Pastore
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report “The Revenue Imperative: Overcoming Efficiencies to Maximize Growth” (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.
