Mike Shields

2 months ago | bigtechnology.com | Mike Shields

In an instant, Apple brought the hammer down on Meta’s ad business. After allowing developers to monitor people’s activity from app to app, the iPhone maker asked them if they wanted to be tracked. Most, unsurprisingly, said no. That hit Meta right where it hurt. The social giant's secret weapon was its ability to target people with great precision — since most used their real identities on Facebook, Instagram and WhatsApp — and figure out whether the ads they saw led to purchases off Facebook.

2 months ago | mikeshields.substack.com | Mike Shields

I was looking for a recent headline regarding the state of the open web when it comes to advertising, and was first served this Gemini AI overview, which sort of says it all:AI OverviewThanks for reading Next in Media! Subscribe for free to receive new posts and support my work. Learn moreYes,the open web is facing significant challenges and is considered by many to be in trouble, particularly in the face of increasing dominance by large tech companies and walled gardens.

Dec 6, 2024 | tvrev.com | Mike Shields

Is Walmart going to start selling CTV ad inventory within VIZIO-distributed apps? What data are Walmart advertisers going to get from VIZIO’s viewership, and vice versa? How will both parties use that data in targeting? Like for example, can Walmart advertisers re-target people on VIZIO TVs? Will CTV advertisers be able to use viewership data to reach different retail media shoppers? What does this mean, if anything, for VIZIO’s FAST service, WatchFree+? Do the partnerships change?

Nov 26, 2024 | tvrev.com | Mike Shields

For years, Black Friday, and even Thanksgiving night, had become about lines at departments stores and shopping as a contact sport. Eventually, more and more Americans shifted their holiday shopping to eCommerce and newly created holidays like Cyber Monday and Prime Day. This year, will the biggest shopping day of the year be about the U.S. versus China? Classic gifts versus cheap crap? Is it beginning to look like an Amazon vs. Temu/Shein Christmas?

Nov 22, 2024 | tvrev.com | Mike Shields

After months of reports and speculation, The Trade Desk finally came clean about Ventura, the company’s upcoming TV operating system. This is a fascinating move by a company that has, to date, touted having a ‘clean’ business (just a DSP, just for buyers) and has partners in the TV OS space (like Roku). This raises lots of questions:A TV OS is nothing without actual people buying and using TVs with the tech baked in.