Mike Wood

Oct 21, 2024 | allbusiness.com | Mike Wood

Every day I see articles giving advice to entrepreneurs and small business owners on how they can increase the visibility of their brand with little or no money. This type of guerrilla branding is possible, but the fact of the matter is, you really do need to spend money to develop your brand. A guerrilla branding campaign can be effective if done correctly; however, it can also backfire if you do not know what you are doing. You could wind up in a bind where you need to hire a publicist anyway.

Apr 19, 2024 | allbusiness.com | Mike Wood

If you haven't already, now is the time to jump into digital marketing. So where do you begin? There is a lot of advice out there, good and bad, and many people who will promise you big returns for large sums of money that you likely don’t have at the moment. Well, since you’re here, it's likely you are looking for free advice on how to go it alone. To help you out, I've put together a little free advice to help get you started (or hopefully at least motivated).

Apr 18, 2024 | allbusiness.com | Mike Wood

Got debt? Of course you do. I don’t know many businesses that don’t. But there is such a thing as good debt and many businesses are able to grow because of it. The problem is when you go so far into debt that it starts to harm your business. As an entrepreneur you want to lead, not work. When you get into deep debt, you inevitably wind up becoming a micromanager and working in place of employees instead of focusing on growing your business.

Mar 8, 2024 | allbusiness.com | Nikita Virag |Mike Wood |Wikipedia expert. He

Is it ever appropriate to fire a highly productive employee? The question itself might seem counterintuitive. Why would you ever want to let go of your best employee? It may or may not come as a surprise that a worker can be technically excellent at their job while also being a drain in other areas. A great but toxic employee may bring in money, but they can also dampen the spirits of other employees.

Feb 1, 2024 | allbusiness.com | Mike Wood |Wikipedia expert. He |Rieva Lesonsky

It might seem obvious to say this, but having good customer service truly is important. We have all had our fair share of unique experiences with businesses, some positive and some negative. With the wealth of competitors out there today, it’s important to set yourself apart by providing exemplary customer service. In fact, according to a Zendesk report, 75% of consumers are willing to pay more for a product or service if the customer experience is good.