Mimi Turner

Feb 5, 2024 | smartcompany.com.au | Roger Martin |Mimi Turner

By Roger L Martin, Jann Schwarz and Mimi TurnerMore than a century ago the merchant John Wanamaker wryly complained, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half”. Because the proponents of advertising have always struggled to prove that the money is well spent, that indictment has long helped financial executives justify cutting ad budgets.

Jan 8, 2024 | hbritalia.it | Roger Martin |Mimi Turner

PUBBLICITÀ Le migliori campagne pubblicitarie sono quelle che fanno ai clienti una promessa memorabile, percepita come preziosa e in grado di essere mantenuta Roger L.

Dec 11, 2023 | hbr.org | Roger Martin |Mimi Turner

Idea in Brief The Problem The proponents of advertising have always struggled to prove that the money is well spent, making it easy for executives to justify cutting ad budgets. Why It Happens The advent of online advertising and “performance marketing,” in which the advertiser essentially pays for clicks, has intensified the struggle. That’s because in what is now called “brand advertising,” the link between ad spending and positive financial outcomes is more tenuous.

Oct 11, 2023 | hrexecutive.com | Mimi Turner

Can you be a great talent strategist and still not be effective in your role as an HR leader? I’ve seen it happen all too often. As the leader of i4cp’s HR executive search practice, I have the privilege of connecting with many chief human resource officers and chief people officers. Our interactions extend beyond professional matters, occasionally delving into personal anecdotes about our adventurous, accident-prone children or unbelievable stories of what happens within company walls.