Roger Martin

Oct 7, 2024 | rogermartin.medium.com | Roger Martin

Playing To WinFive Essential FeaturesRoger Martin·Follow8 min read·Oct 7, 2024--Source: Roger L. Martin, 2024A reader (Zach) asked seemingly simple question: What are the signs that a CEO is a good one? It struck me as a both sneakily good and interesting question. Are there simple and reasonably readily observable features of a good CEO that employees, customers, and investors could scutinize to predict success or lack thereof?

Apr 9, 2024 | euro.eseuro.com | Roger Martin |Priya Parker |Amy C. Edmondson |Luana Marques

“As strengths guru and best-selling author Marcus Buckingham and Cisco Director of Leadership and Team Intelligence Ashley Goodall show in this provocative and inspiring book, there are some big lies—distortions, faulty assumptions, errors) that we encounter every time we show up for a meeting. “Nine lies, to be exact,” says Harvard.

Feb 19, 2024 | rogermartin.medium.com | Roger Martin

Playing To WinA Greatly Underutilized Business ToolLast week, I attended a celebration event at a large company. It was terrific in every respect, and both reminded me of and reaffirmed for me something that I have been arguing for years: companies don’t celebrate nearly enough. So, I am dedicating this Playing to Win/Practitioner Insights piece to The Power of Celebration: A Greatly Underutilized Business Tool. A Dearth of CelebrationFor years I have argued that companies don’t celebrate enough.

Feb 5, 2024 | smartcompany.com.au | Roger Martin |Mimi Turner

By Roger L Martin, Jann Schwarz and Mimi TurnerMore than a century ago the merchant John Wanamaker wryly complained, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half”. Because the proponents of advertising have always struggled to prove that the money is well spent, that indictment has long helped financial executives justify cutting ad budgets.

Dec 11, 2023 | hbr.org | Roger Martin |Mimi Turner

Idea in Brief The Problem The proponents of advertising have always struggled to prove that the money is well spent, making it easy for executives to justify cutting ad budgets. Why It Happens The advent of online advertising and “performance marketing,” in which the advertiser essentially pays for clicks, has intensified the struggle. That’s because in what is now called “brand advertising,” the link between ad spending and positive financial outcomes is more tenuous.