Mitra Sorrells

Orlando

SVP, Content - Phocuswright at PhocusWire

editor in chief @PhocusWire, former tech editor @BizBash, Tar Heel, rower, foodie in search of my next favorite recipe

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Articles

Expedia Group CEO outlines three strategies for using AI in the year ahead | PhocusWire

Feb 6, 2025 | phocuswire.com | Mitra Sorrells

 The company finished 2024 strong with double-digit percentage growth in room nights, gross bookings and revenue in the final quarter.  
OpenAI debuts "Operator" agent that can book travel | PhocusWire

Jan 24, 2025 | phocuswire.com | Mitra Sorrells

While still very early days, the development of agents is moving fast and raises questions about the evolution of marketing strategies and search optimization, such as whether site design should change.
STR management company Casago acquires much larger — but struggling — Vacasa | PhocusWire

Dec 30, 2024 | phocuswire.com | Mitra Sorrells

Since going public in December 2021, Vacasa has struggled with a drop in inventory and revenue, executive departures and multiple rounds of layoffs.
Could Airbnb’s new co-host marketplace challenge property management companies? | PhocusWire

Oct 16, 2024 | phocuswire.com | Mitra Sorrells

Hosts enter their address to find approved co-hosts nearby and then the two communicate directly to establish the scope of the partnership and the fee for the services – none of which goes to Airbnb.
Marriott will pay $52M, improve cybersecurity to settle multiple data breaches

Oct 10, 2024 | hotelinvestmenttoday.com | Mitra Sorrells

Note: This storyfirst appeared on Phocuswire. WASHINGTON, D.C. — MarriottInternational has agreed to pay $52 million and to strengthen its data securitypractices in settlements related to three data breaches dating back to 2014. Thesettlements are two-fold: a resolution with 49 U.S. States Attorneys Generaland the District of Columbia which requires Marriott to pay $52 million tothose entities.
CEO Spotlight: Jeff Kim of Yanolja Cloud | PhocusWire

Sep 13, 2024 | phocuswire.com | Mitra Sorrells

Yanolja Cloud is the hotel tech arm of Yanolja, a leading travel app in South Korea, and provides hotel management software, booking engines, inventory distribution systems and more, with operations in more than 200 countries.  
Booking Holdings touts alternative accommodation growth, success on social media

Aug 6, 2024 | travelweekly.com | Mitra Sorrells

Instead, Fogel touted many positive data points -- total revenue of $5.9 billion up 7% year over year and gross travel bookings of $41.4 billion up 4%. The company's adjusted EBITDA in Q2 was $1.9 billion, an increase of 7% from the same period in 2023. One of the primary topics on the call -- the company's alternative accommodation business, which now totals 7.8 million listings globally, up about 11% compared with the second quarter of 2023.
Booking Holdings touts alternative accommodation growth, success on social media | PhocusWire

Aug 1, 2024 | phocuswire.com | Mitra Sorrells

Booking Holdings said its alternative accommodation business is growing faster than its overall business and now has 7.8 million listings globally, up about 11% year over year.
Canary Technologies raises $50M to accelerate AI for hospitality guest engagement | PhocusWire

Jun 12, 2024 | phocuswire.com | Mitra Sorrells

Canary works with more than 20,000 hoteliers around the world, including many that are part brands such as Wyndham, Marriott, Hilton and Four Seasons.
CEO spotlight: Ariane Gorin of Expedia Group

May 28, 2024 | hotelinvestmenttoday.com | Mitra Sorrells

Note: Prior to assuming the CEO role in February, Ariane Gorinheld executive leadership roles at Expedia Group for more than 11 years, mostrecently serving as president of Expedia for Business since 2021. Gorin satdown for a one-on-one interview the day before the May 14 opening of thecompany's Explore partner event in Las Vegas. This interview was conductedprior to news from Expedia Group that Chief Technology Officer Rathi Murthy andSenior Vice President Sreenivas Rachamadugu had been dismissed.

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Mitra Sorrells @mitrasorrells

16 Dec 23

Congratulations @sorrells_shelby ! #UFgrad https://t.co/FFCFvAztxA

Mitra Sorrells @mitrasorrells

20 Jul 23

RT @phocuswire: . @Tripadvisor has added a new #travel itinerary generator to its platform that integrates its data with OpenAI’s generativ…

Mitra Sorrells @mitrasorrells

9 May 23

RT @phocuswire: BREAKING NEWS: @trivago is announcing a change in leadership with Johannes Thomas becoming CEO and managing director, succe…

Mitra Sorrells

Articles

Expedia Group CEO outlines three strategies for using AI in the year ahead | PhocusWire

OpenAI debuts "Operator" agent that can book travel | PhocusWire

STR management company Casago acquires much larger — but struggling — Vacasa | PhocusWire

Could Airbnb’s new co-host marketplace challenge property management companies? | PhocusWire

Marriott will pay $52M, improve cybersecurity to settle multiple data breaches

CEO Spotlight: Jeff Kim of Yanolja Cloud | PhocusWire

Booking Holdings touts alternative accommodation growth, success on social media

Booking Holdings touts alternative accommodation growth, success on social media | PhocusWire

Canary Technologies raises $50M to accelerate AI for hospitality guest engagement | PhocusWire

CEO spotlight: Ariane Gorin of Expedia Group

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