Mollie Cahillane

Illinois, New York

Sports Media Reporter at Sports Business Journal

@sbj sports media reporter, former @adweek senior reporter, NY Liberty superfan. PLAY IT FORWARD out March 4. she/her. @medillschool 🎓

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Articles

UEFA Champions League, soccer properties drive CBS Sports digital growth

22 hours ago | sportsbusinessjournal.com | Mollie Cahillane

Despite a 5-0 blowout in the UEFA Champions League final between PSG and Inter Milan last Saturday, CBS Sports has seen growth in its digital presence driven by soccer properties since boosting its presence in the sport. “it was a culmination of a really successful season for us,” said Jeff Gerttula, EVP & Head of CBS Sports Digital.
CBS Sports set to launch its first WNBA pregame show

3 days ago | sportsbusinessjournal.com | Mollie Cahillane

As the Fever and Sky gear up for tip at 8pm ET Saturday (CBS’ first primetime WNBA game), host Sarah Kustok will assemble with analyst Renee Montgomery and Univ. of South Carolina coach Dawn Staley for CBS’ first WNBA pregame show at 7:30pm. The pregame show is the first of four CBS plans across its nine WNBA broadcast games. Others include Valkyries-Aces on July 12, a Sky-Fever rematch on Aug. 9 and a Liberty-Lynx duel Aug. 16.
CBS Sports, Big Ten Network and Volleyball World strike U.S. broadcast deal

4 days ago | sportsbusinessjournal.com | Mollie Cahillane

Volleyball World -- the home of Volleyball Nations League -- signed a media deal with CBS Sports and Big Ten Network, the first time VNL will air on television. The one-year deal brings coverage of the 2025 VNL and World Championships, including every match played by the U.S. Men’s and Women’s National Teams. The overall season features 24 matches.
Fubo, DAZN ink multiyear distribution deal

4 days ago | sportsbusinessjournal.com | Mollie Cahillane

Virtual MVPD Fubo and streaming service DAZN signed a multiyear partnership where both companies will distribute their owned and operated linear channels -- including exclusive sports rights. The agreement kicks in today on each other’s U.S. platforms, with Fubo launching new linear channel DAZN1 -- which will be home to DAZN’s boxing and MMA events. Fubo subscribers can buy DAZN1 as a standalone subscription or as an add-on to the overall Fubo product.
DAZN embraces creators for FIFA Club World Cup coverage

4 days ago | sportsbusinessjournal.com | Mollie Cahillane

DAZN has launched the Global Football Creator Program, an initiative designed to build fan engagement, ahead of the inaugural FIFA Club World Cup this summer (media rights for which DAZN paid $1 billion). More than 100 digital creators with a total audience of over 32 million have signed on, with expectations of more than 70 million impressions across social media and DAZN’s platform.
ESPN brings hundreds of staff to OKC for NBA Finals, Women’s College World Series

4 days ago | sportsbusinessjournal.com | Mollie Cahillane

By the end of tonight, Oklahoma City and softball fans will know which two teams will face off in the Women’s College World Series finals beginning Wednesday night as the city simultaneously gears up for the NBA Finals starting Thursday between the Thunder and Pacers. ESPN holds the media rights to both properties -- the NBA Finals will be on ABC and WCWS on ESPN’s cable networks -- and the company has flooded OKC with approximately 500 staff and personnel.
ESPN’s ‘Around the Horn’ signs off

2 weeks ago | sportsbusinessjournal.com | Mollie Cahillane

After 4,953 episodes, Tony Reali and “Around the Horn” have signed off ESPN for the final time. “I was 24 when I started on this show. I grew up on this show. This show helped me grow up,” said Reali during the final show Friday afternoon.
2025 Sports Business Awards: Cosm captures Sports Breakthrough of the Year

2 weeks ago | sportsbusinessjournal.com | Mollie Cahillane

A true technological innovation, Cosm burst into the scene in 2024 with venues in Los Angeles and Dallas, with upcoming locations in Atlanta and Detroit. The group is now valued at more than $1B after raising a recent $250M. The sports and entertainment technology company operates across extended reality with wraparound LED domes, live feeds and 155-foot programmable displays. On Wednesday, Cosm was honored as Sports Breakthrough of the Year at the 18th annual Sports Business Awards.
Julie Haddon, Tatjana Haenni to exit NWSL in league restructure

2 weeks ago | sportsbusinessjournal.com | Mollie Cahillane |Alex Silverman

Julie Haddon, the NWSL’s chief marketing officer and chief commercial officer -- and No. 2 at the league -- will exit her role this summer, Haddon confirmed to SBJ. Multiple sources said the move is part of a broader restructuring aimed at prioritizing revenue-generation over marketing. Haddon’s headcount will be shifted toward a new revenue position, and the NWSL will not be hiring a new CMO.
NASCAR, Amazon gear up for Cup Series’ streaming debut, enhanced storytelling

2 weeks ago | sportsbusinessjournal.com | Mollie Cahillane

NASCAR’s latest step into a digital future begins this weekend, as the top-level Cup Series has its first-ever streaming-only race telecast as Amazon Prime Video begins its package of five races with the sanctioning body. “When you think back to when we were putting the media rights deal together in 2023, we wanted a pretty healthy mix of linear TV and digital streaming just based on how content consumption was changing,” said Brian Herbst, NASCAR EVP and chief media and revenue officer.