Mollie Cahillane
Sports Media Reporter at Sports Business Journal
@sbj sports media reporter, former @adweek senior reporter, NY Liberty superfan. PLAY IT FORWARD out March 4. she/her. @medillschool 🎓
Articles
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1 week ago |
sportsbusinessjournal.com | Mollie Cahillane
For the second year in a row, Aflac and the WNBPA are joining forces for WNBA All-Star, taking place in Indianapolis in 2025. Aflac will boost the prize money for the weekend’s 3-Point Contest and Skills Challenge to $115,000, making it more equitable to the men’s event.
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1 week ago |
sportsbusinessjournal.com | Mollie Cahillane |Rob Schaefer
The USTA is extending its relationship with IMG as the governing body’s representative in U.S. Open media rights negotiations on a multiyear basis. Parties declined to specify the length. IMG has worked with the USTA since 2011, primarily focusing on international efforts, but will now add brokerage of domestic media rights to its purview. The group advised and represented the USTA in its recent domestic renewal with ESPN, which starts in 2026, runs through 2037, and is worth north of $2B total.
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1 week ago |
sportsbusinessjournal.com | Mollie Cahillane
The NBA is reminding fans to lock-in to the playoffs with its new campaign “Don’t Miss a Thing.” Premiering tonight on TNT during the Play-In Tournament, the spot is set to Aerosmith’s iconic song “I Don’t Want to Miss a Thing.”The NBA worked with agency Translation on the campaign, and the spot will be translated into nine languages as part of the league’s effort for global reach. Singer Shaboozey, actor Rob Lowe, Pro Football HOFer Jerry Rice and influencer Khaby Lame all appear in the spot.
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1 week ago |
sportsbusinessjournal.com | Austin Karp |Mollie Cahillane
ESPN’s Jimmy Pitaro on DTC, MLB, UFCHow Disney+ can help service a vehicle for live sports (it wasn’t until late last year that sports were available on Disney+ without an ESPN+ subscription, and now properties like the NCAA Gymnastics Championships and Savannah Bananas are getting highlighted there). Will ESPN and NFL Media strike a deal? Reports have a potential deal worth $2 billion being discussed that would bring entities like NFL Network, NFL Films, RedZone and NFL+ into the ESPN tent.
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1 week ago |
sportsbusinessjournal.com | Mollie Cahillane
Shedeur Sanders is a star for Gen Z sports media company Overtime, but even as cameras follow him constantly ahead of the NFL Draft, the projected first-round pick remains unfazed. The Colorado QB is one of three draft picks featured in Overtime’s “Draft House” series, and the first of eight episodes premiered today on YouTube (also featuring Boise State RB Ashton Jeanty and Ole Miss QB Jaxson Dart). “I’m happy I did the ‘Draft House.’ It was cool,” said Sanders.
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RT @SBJ: Four years after launching, @togethxr hit profitability and is looking to expand its offerings to meet the market demand. "We’v…
i’m at a panel with breanna stewart and nancy lieberman right now. the kindness and gentleness, and growth of women’s sports. i can’t even express. it’s sky rocketing
The Golden State Valkyries and CBS inked a local broadcast deal, bringing 35 games to the market. The team joins the Aces, Liberty, Wings and Fever as the only known WNBA teams receiving local rights fees https://t.co/msmToRKVf4
