Mollie Cahillane

Illinois, New York

Sports Media Reporter at Sports Business Journal

@sbj sports media reporter, former @adweek senior reporter, NY Liberty superfan. PLAY IT FORWARD out March 4. she/her. @medillschool 🎓

Featured in: Favicon

adweek.com Favicon

dailymail.co.uk Favicon

people.com Favicon

iol.co.za

newsbreak.com Favicon

videonuze.com Favicon

cablefax.com Favicon

sportsbusinessjournal.com Favicon

flipboard.com Favicon

socialmediaweek.org + 2 more

Articles

Winners of the 2024 Sports Business Awards

1 day ago | sportsbusinessjournal.com | Alex Silverman |Mollie Cahillane |Austin Karp |Joe Lemire |Rob Schaefer |Tom Friend

The 17th Annual Sports Business Awards were celebrated Wednesday night in New York City. Below is the running list of the winners in the 16 categories:The inaugural award for Brand Activation of the Year went to one of the more unique, hilarious and viral sensations in recent memory -- the Pop-Tarts Bowl.
TelevisaUnivision unveils landmark media deal with Concacaf for women’s soccer

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

TelevisaUnivison and Concacaf partnered in a multi-year women’s soccer deal through 2030, giving the company Spanish-language rights to the Women’s Championship, Gold Cup, Nations League, and Champions Cup featuring Liga MX Femenil, NWSL and teams across the region. “We called it a landmark deal, but it’s truly a unique deal,” said Olek Loewenstein, president of global sports for TelevisaUnivision.
ESPN reveals details around DTC service... ESPN

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

ESPN this morning unveiled details from its new New York offices -- the first press event the company had on the premise -- on its streaming service launching this fall, simply calling it “ESPN” with two pricing plan options. ESPN will cost $29.99 per month for an unlimited subscription, which includes 47,000 live events per year and all of ESPN’s content, including ESPN+, SEC Network, ACC Network and all linear networks.
Amazon highlights NASCAR, NBA, NFL in strong upfront pitch

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

Amazon closed the first day of upfronts with a bang -- and a slew of sports talent. From the Beacon Theatre in Manhattan, DJ Steve Aoki entertained the crowd before the presentation kicked off Monday night with an entrance from Lizzo, Jason Momoa and Dave Bautista – who made their way to the stage through the crowd.
SBJ Media: Sports now the tip of the spear at upfronts

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

As you’re reading this, I’m at my final upfront event of the evening at The Beacon Theatre for Amazon’s presentation, the first time the company has had a Monday evening slot. Some early Amazon news? More documentaries! From Skydance Sports and NFL Films, Prime Video will be the landing spot for “The Home Team: NY Jets,” a six-part series that followed six players and their partners last season (kind of has a Netflix-“Quarterback” feel to me).
NBCU spreads the sports love during upfront, with NBA as a key component

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

With the NBA now in the fold, NBCUniversal took a different approach with sports at its upfront this year, spreading the love throughout the show (as opposed to previous years with a dedicated slot for sports). The company wanted to make sure advertisers and execs know about what it’s calling the “biggest 17 days in sports” in 2026, with the Super Bowl, NBA All-Star and Milan-Cortina Winter Olympics all in February, leading into the World Cup on Telemundo.
Amazon ‘virtually sells out’ NASCAR, women’s sports inventory ahead of upfront

3 days ago | sportsbusinessjournal.com | Mollie Cahillane

Ahead of Amazon’s upfront presentation in N.Y. this evening, Head of U.S. Video & Live Sports Sales Danielle Carney said the company is nearly sold out of its NASCAR and women’s sports advertising inventory. NASCAR on Amazon begins Memorial Day weekend with the Coca-Cola 500, with Carney saying inventory is “nearly sold out” across the five races set for Prime.
Upfronts take over N.Y., media landscape this week

3 days ago | sportsbusinessjournal.com | Mollie Cahillane

It’s upfronts week in N.Y., the time of year where the major media companies throw their biggest parties and present their best pitches on why advertisers should buy on their platforms. Live sports have increasingly become a part of the upfront, to the point where the NFL now aligns its schedule release with the week. The week kicks off today with NBCUniversal live from N.Y. -- it may not be a Saturday night, but we’re still at Radio City.
Executive of the Year: Bela Bajaria, Netflix

3 days ago | sportsbusinessjournal.com | Mollie Cahillane

Netflix launched in 1998 as a mail-order DVD rental service, revolutionizing the television industry, and then as a streaming service in 2007. Blockbuster ignored the company to its own detriment, filing for bankruptcy in 2010. The world’s largest streaming service seeks to shake up the sports world in the same way, largely under the direction of Chief Content Officer Bela Bajaria. She joined Netflix in 2016 to oversee scripted and unscripted series, and was promoted to her current role in 2023.
Executive of the Year: Jimmy Pitaro, ESPN

3 days ago | sportsbusinessjournal.com | Mollie Cahillane

There’s domination in sports media, and then there’s ESPN. The Disney-owned company has long since transcended its early days as a cable network, becoming a worldwide media and content platform that touches every aspect of the sports world. Pitaro joined Disney in 2010 before shifting to lead ESPN in 2018, and in 2023 was elevated to chairman of ESPN. Since he took the reins, ESPN launched its streaming service ESPN+, and is gearing up for the launch of a direct-to-consumer product this fall.