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Molly Callahan

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Articles

  • Dec 3, 2024 | bu.edu | Molly Callahan

    One of the term’s highest profile cases, U.S. v. Skrmetti could have broad implications nationwide, say BU LAW professors Supreme Court One of the term’s highest profile cases, U.S. v.

  • Nov 21, 2024 | bu.edu | Molly Callahan |Cydney Scott

    Virologist Mohsan Saeed’s research has the potential to save thousands of lives.

  • Nov 15, 2024 | bu.edu | Molly Callahan |Cydney Scott

    Science & Technology The University’s Faculty of Computing & Data Sciences has been uniquely successful in recruiting—and retaining—women in the field Twitter Facebook Across the United States, women make up roughly half the workforce and roughly half the population. But, zoom in on the STEM fields (science, technology, engineering, and math), and it’s a starkly different story. In data science, for example, only about 15 to 20 percent of professionals in the field are women. It’s a trend...

  • Oct 18, 2024 | bu.edu | Molly Callahan

    BU advertising expert Doug Gould on what went wrong with that spectacularly disastrous ad campaign from Boston’s new professional women’s soccer club Social Media BU advertising expert Doug Gould on what went wrong with that spectacularly disastrous ad campaign from Boston’s new professional women’s soccer club Twitter Facebook When the ownership group behind Boston’s new professional women’s soccer team announced the team’s name, BOS Nation Football Club, the public reaction was muted. But...

  • Oct 18, 2024 | publicnow.com | Molly Callahan

    "Too Many Balls" Had Too Little ForesightBU advertising expert Doug Gould on what went wrong with that spectacularly disastrous ad campaign from Boston's new professional women's soccer clubThe name of Boston's new National Women's Soccer League team was revealed in mid-October with a marketing campaign that focused on the city's men's sports teams, including this cheeky slogan: "There are too many balls in this town." BU advertising expert Doug Gould analyzes the swift backlash.

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