Molly Innes

1 week ago | marketingweek.com | Amrit Virdi |Grace Gollasch |Molly Innes |Charlotte Rogers

Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and personalisation. The supermarket reported 4.3% growth in its grocery full year sales, despite a 2.7% decrease in Argos sales.

1 week ago | marketingweek.com | Molly Innes |Grace Gollasch |Charlotte Rogers

Marketing recruitment intent is at its lowest level in four years, as economic worries hang heavy on businesses. Hiring plans “deteriorated” in Q1 2025, according to exclusive IPA Bellwether data for Marketing Week. Almost a third (30.2%) of respondents anticipate job cuts, compared to just 19.2% that plan on increasing their staffing. Half (50.6%) of companies plan on keeping employment the same at their company in the next three months.

1 week ago | marketingweek.com | Molly Innes |Grace Gollasch |Charlotte Rogers

‘Companies want a superhero’: How bad recruitment is impacting marketing As poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is “broken”. Marketing recruitment has been difficult for at least two years, with redundancies and voluntary exits putting more marketers on the job market.

1 week ago | marketingweek.com | Charlotte Rogers |Molly Innes |Grace Gollasch

Writing an agency brief isn’t easy. Marketers need to clearly encapsulate everything relevant to their strategy, so the agency understands the ambition, vision and effectiveness goals. While brief writing is an undoubted skill, it’s not one every business possesses. A third (32.5%) of the more than 3,500 respondents to Marketing Week’s exclusive 2025 Career & Salary Survey identify knowledge of writing agency briefs as a skills gap in their business.

1 week ago | marketingweek.com | Niamh Carroll |Molly Innes |Charlotte Rogers

Taking a firm stance on pricing is necessary to fuel growth in the beer category, was Heineken’s message to investors today (16 April). During the brand’s first quarter of 2025, ending 31 March, consolidated volumes fell 4.9% year-on-year in Europe. While the company sold less beer than it did during the same period last year, it grew price-mix by 1.4%, meaning it increased prices versus the year prior.