Molly Innes's profile photo

Molly Innes

Halifax, London, United Kingdom

Writer at Marketing Week

senior reporter @marketingweeked

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Articles

  • Suncorp’s top marketer on how creativity helped it stand out in an undifferentiated category

    1 week ago | marketingweek.com | Molly Innes

    Many CMOs are under pressure to drive return on investment while maintaining creative excellence. It’s a challenge Suncorp Group, one of Australia’s largest insurance businesses, has faced itself, explained Mim Haysom, executive general manager for brand and customer experience, who spoke this week at Cannes Lions.

  • LVMH: If we just meet the customer needs, we are dead

    1 week ago | marketingweek.com | Molly Innes

    Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu. By Molly Innes 18 Jun 2025 4:11 pm Cut, colour, clarity and carat – the 4Cs of diamonds and the basis for how luxury fashion house LVMH approaches its marketing.

  • Boots CMO Pete Markey steps down

    1 week ago | marketingweek.com | Molly Innes

    Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years. By Molly Innes 17 Jun 2025 2:57 pm Pete MarkeyPete Markey has stepped down as chief marketing officer at Boots UK. Markey, who was named Marketing Week’s Marketer of the Year in 2023, joined the business four and a half years ago.

  • Apple’s marketing VP on why AI won’t replace creativity

    1 week ago | marketingweek.com | Molly Innes

    It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing boss Tor Myhren. By Molly Innes 16 Jun 2025 4:25 pm As artificial intelligence continues to dominate the conversation for many – if not all – marketers, Apple vice-president of marketing communications Tor Myhren is making his case for “human creativity”. “Machines are doing much more of the work for us.

  • Tesco commits to value in ‘intensely competitive’ market

    2 weeks ago | marketingweek.com | Molly Innes

    Targeted price investment, innovation and new product ranges have resonated with customers this quarter, says Tesco CEO Ken Murphy. By Molly Innes 12 Jun 2025 10:10 am Tesco intends to pull on all levers to maintain its position in an “intensely competitive market”, CEO Ken Murphy told media today (12 June) as the business reported its first quarter financial results.

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Molly Innes
Molly Innes @molllyinnes
16 Dec 24

Why podcast producer Goalhanger is building its brand @GoalhangerPods has a new brand identity and first ever ad, find out more here🎙️ I rarely listen to anything if it's not hosted by Gary Lineker or Richard Osman and Marina Hyde, so this was a fun one https://t.co/VD2skvB61h

Molly Innes
Molly Innes @molllyinnes
17 Nov 24

RT @beautyofthend: eastenders | 1998 https://t.co/nWAQIKivkO

Molly Innes
Molly Innes @molllyinnes
22 May 24

Should business owners have to declare posts about their brand as ads? https://t.co/0uPecBU3c1