Molly Innes

2 weeks ago | marketingweek.com | Molly Innes

Brand value of world’s most valuable brands grows 29% year-on-yearThe top 100 most valuable brands across the world grew their brand value by 29% in the last 12 months to reach $10.7trn (£8trn), according to Kantar’s annual BrandZ ranking. This is the second consecutive year of growth for the world’s top brands after a swift recovery last year, when brand value increased by 20% following a 20% drop in 2023. The ranking combines financial analysis with measures of brand equity.

2 weeks ago | marketingweek.com | Molly Innes

Pepsi’s “bold reimagining” of women’s football marketing is part of its ongoing commitment to the game, says senior marketing director Cathy Graham Kidd. By Molly Innes 19 May 2025 11:03 am What would it look like if female footballers had always been given the big-budget marketing campaigns of the men’s game? In its latest campaign, ‘Refresh the Game’, Pepsi offers an answer to this question.

3 weeks ago | marketingweek.com | Molly Innes

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”. By Molly Innes 14 May 2025 1:49 pm Under Armour claims to have made “substantial progress” in reshaping its brand narrative under the leadership of brand president Eric Liedtke, who joined from Adidas last August. The sports apparel brand has been struggling with poor sales and falling revenue declines in the last few years.

3 weeks ago | marketingweek.com | Molly Innes

The WSL and Women’s Championship are being renamed WSL 1 and WSL 2, with a new visual identity to drive visibility and value of the women’s game. By Molly Innes 12 May 2025 10:00 am Having taken over ownership of the Women’s Super League and Women’s Championship from the FA in August last year, Women’s Professional Leagues Limited (WPLL) is rebranding the top tiers of the women’s game to usher in a “new era” for women’s football in England.

4 weeks ago | marketingweek.com | Molly Innes

Peloton cut its marketing and advertising investment by $51.8m in the three months to 31 March. By Molly Innes 9 May 2025 3:21 pm Peloton has further cut its marketing investment as the brand struggles to reach profitability and lower customer acquisition costs. Its sales and marketing expenses fell by 37% in the three months to 31 March, totalling $106.5m (£80.2m) in the third quarter of its financial year.