Molly Innes

2 days ago | marketingweek.com | Molly Innes

The WSL and Women’s Championship are being renamed WSL 1 and WSL 2, with a new visual identity to drive visibility and value of the women’s game. By Molly Innes 12 May 2025 10:00 am Having taken over ownership of the Women’s Super League and Women’s Championship from the FA in August last year, Women’s Professional Leagues Limited (WPLL) is rebranding the top tiers of the women’s game to usher in a “new era” for women’s football in England.

5 days ago | marketingweek.com | Molly Innes

Peloton cut its marketing and advertising investment by $51.8m in the three months to 31 March. By Molly Innes 9 May 2025 3:21 pm Peloton has further cut its marketing investment as the brand struggles to reach profitability and lower customer acquisition costs. Its sales and marketing expenses fell by 37% in the three months to 31 March, totalling $106.5m (£80.2m) in the third quarter of its financial year.

6 days ago | marketingweek.com | Molly Innes

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles. By Molly Innes 8 May 2025 6:00 pm The Marketing Academy has revealed the latest cohort of marketing executives selected for its 2025 Scholarship programme.

6 days ago | marketingweek.com | Molly Innes

In the latest episode, we explore marketing’s skills gap problem, from effectiveness to social media. By Molly Innes 8 May 2025 2:50 pm Recent data from Marketing Week’s 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business.

1 week ago | marketingweek.com | Molly Innes

In the next instalment of our State of Academia series, current and former marketers share their opinions on the value of marketing education. By Molly Innes 8 May 2025 7:00 am Was your marketing degree worth it? An answer to this question depends on many variables: what the course focused on, who taught you, how much effort you put in, where you work now, and so on. Marketers have long argued about the benefits of education and training.