Monique Zytnik

1 month ago | iabc.com | Soumik Roy |Shel Holtz |IABC Fellow |Monique Zytnik

In 2025, the communications landscape is shaped by a profound crisis of trust, rapid technological advancements, and shifting workforce dynamics. Trust in institutions is at an all-time low, necessitating transparent and ethical communication to rebuild confidence. The rise of AI and other technologies offers significant potential to enhance productivity and effectiveness but also requires improved literacy and strategic adoption.

Jan 8, 2025 | ipra.org | Monique Zytnik

If Content is King, then Strategy is Queen. In our age of artificial intelligence, swamped by content overload the only road that leads to success is a strategic one. But we seem to still be struggling with strategy. Recent research in Germany by Beyond and Haiilo revealed the size of the issue. 300 internal communication professionals were asked what held them back the most from being successful; 33% said it was a lack of strategy, or rather they didn’t have a strategy. It was missing.

Apr 18, 2023 | catalyst.iabc.com | Shel Holtz |Monique Zytnik

As a communicator, leading your team through a crisis is likely low on your list of “things I want to tackle today.” But the reality is few communicators go through their careers without navigating some kind of crisis — no matter how big or small. Here are a few resources to brush up on before weathering a storm, for when that inevitable “all hands on deck” alert goes out.